Oracle & HP: Uniquely Addressing Business Intelligence Trends

2. Session id: 40089 Oracle & HP: Uniquely Addressing Business Intelligence Trends Robert Stackowiak, Oracle Corporation Wayne Asp, HP Alan Dechovitz, Procter & Gamble

3. Higher Return on InvestmentThe key motivation for HP & Oracle customers • ROI = Present Value of Benefits - Costs • Increasing ROI for information producers by • Reducing current costs of analysis for business managers (LOBs) • Empower LOBs with tools and applications and automated analysis rather than manually creating custom reports • Reducing ongoing costs of analysis for IT • Faster and simpler development of analytic applications • Centralized management • Leverage return from existing investments

4. Higher Return on InvestmentThe key motivation for HP & Oracle customers • ROI = Present Value of Benefits - Costs • Increasing ROI for information consumers (LOBs) by • Enabling top-line growth • New customers/markets, most profitable customers, … • React faster than the competition • Enabling bottom-line savings • Optimize operations, financial management, … • Less time gathering data; more time for analysis

5. Four Key Drivers How HP & Oracle customers achieve higher ROI • “Right Time” insight for business decisions • Enterprise-wide business intelligence • Timely solutions to critical needs • Reduced total cost of ownership (TCO)

6. “Right Time” InsightDeliver timely business information when needed • Only HP & Oracle provide: • Fully embedded analytics & data mining • Faster analysis where data is • Embedded data movement, near zero latency • Open batch & near real-time data feeds • Single platform for transactions & BI • Support of mixed workloads enabling “daily business intelligence” • Industry-leading server and storage performance and price/performance for Oracle environments • Proven throughput, availability and reliability

7. Supply Chain ERP Metrics Fulfillment Centers Customer Service Associates Extranet Associates Orders Pipeline DW on HP Superdome Customers Users Web Servers Personalization Campaign Servers Content Servers Email Servers Amazon.com Analysis platform for systems & users

8. “…business value realized in one year was more than 10 times the cost of the data warehouse.” - According to Mark Dunlap of Amazon.com in Winter Corp.’s “Field Experience with Large Scale Datawarehousing on Oracle”

9. Enterprise-wide Intelligence • Only HP & Oracle provide • Multi-Terabyte solutions on multiple platforms • Proven scalable choices • An unbreakable business intelligence platform • Secure management of all business users in a single platform • Best service levels for more users & data

10. WHAT P&G CONSUMERS WANT WHAT P&G CUSTOMERS WANT • Information that’s immediately relevant, without sacrificing connectivity to the data I can see • Organized the way I manage my business • The system puts all my data in one place for me • Timely and on time • A tool that is easy to use and connects easily to MS Office • Fast resolution of infrequent problems • An expert response to complex data problems • Fact based answers, ideas and strategies replace technical barriers and infrastructure needs • Predictable year on year cost trends • Improving year on year cost trends • More than competitive parity for the investment And in a few instances • IT capabilities that change the game inside & out

11. Emerging Vision for Commericial Decision Support COMMON DATA WAREHOUSE TRANSACTION SYSTEMS BUSINESS PROCESS ALIGNED COMMERCIAL REPORTING SYSTEMS “All the information you need, when where and how you need it” GLOBAL DATA CLIENT

12. Executive Summary Possible Decision Support Category Structure GLB SHIPMENTS FIRST DEMAND FCST MARKET MEASURES RESOURCE PLANNING INITIATIVES TURNS & PROMOTIONS GLB POS GLB SHIPMENTS CUSTOMER MARKET MEASURES RESEARCH VENDORS INTERNET / INTRANET CMK DATAMARTS CAMPAIGN MGMT SYSTEMS

14. Portfolio Analysis

15. Market Tracking

16. Portfolio Details

17. Graphing of Key Measures

18. GBP Initiative: Data Entry

19. Deployment in the 1980sTimely but Incomplete and Costly Independent Data Marts ETL Processing OLAPEngine Sales SQL Server Marketing MiningEngine DB2 Finance Oracle Reporting Fragmented Data & Analysis, Duplicated Effort

20. Marketing Finance Sales Deployment in the 1990sMore Consistent, but TCO & Data Movement Challenges Enterprise Data Warehouse Dependent Data Mart Data Movement across Platforms, Multi-platform Management

21. Oracle Enterprise Data Warehouse Marketing OLAP & SQL Analytics Finance Optional Oracle Data Mart Data Mining ETL Sales Deployment TodayAnalysis in Database, Single Scalable Platform Consolidation yields Better TCO, More Timely Results

22. Timely Solutions to NeedsRapid deployment growing with business • Only HP & Oracle provide: • Highest level of partner experience • Tighter integration & support by more ISVs and systems integrators • More pre-built scalable application solutions • Deployable to multi-Terabytes as businesses grow • Technology standards leadership • Most open integration choice

23. Timely Solutions in TelcoRapid deployment growing with business • A large scale solution built by a Systems Integrator partner • Paper to electronic in less than a year • 3NF schema • Data warehouse now in the 10s of Terabytes on Oracle on HP • An existing implementation tuned by Oracle Consulting • A competing vendor positioned for the “right” fix a proprietary and expensive hardware / software solution • Large data warehouse on Oracle on HP now provides needed business performance leveraging existing platform

24. Reduced TCOBenefits grow while costs are minimized • Only HP & Oracle provide: • More cost effective management capabilities and tools • Transparent management & resource allocation • Less staffing, better system resource utilization • Industry leading HP OpenView optimized for Oracle environments • Improved resource productivity with complete software and hardware management • More cost effective consolidation solutions • Greatest scalable platform choice • More choices for consolidation, migration • Most committed to openness • HP and Oracle are market leaders in Linux and clustering solutions

25. Ellis Island Foundation • On-line database of immigration records • 24 million records • 3.5 million images • 120 million hits per month • HP Proliant DL580s, Oracle9i RAC, Red Hat Linux • 3 TB of storage

26. “The hardware is gathering dust. We never have to touch it” - According to Sam Daniel, Director of IT at the Ellis Island Foundation as reported in “Database Trends and Applications”, February 2003

27. Four TrendsEnabled by HP & Oracle and Fueling the Vision • “Right time” insight for business decisions • Closed loop implementations, automated reactive solutions • Enterprise-wide business intelligence • Growth to tens of Terabytes and 1000s of users • Timely solutions to critical needs • More partners leverage more of the platform • Reduced total cost of ownership (TCO) • Consolidation of platforms, Linux, Grid

28. Next Steps…. • See Your Business in Our Software • Visit the DEMOgrounds • Oracle BI & DW solutions areas • Hewlett-Packard platform area • Visit our web sites • http://www.oracle.com & http://otn.oracle.com • http://www.hp.com/solutions1/oracle • See Carly Fiorina, Chairman & CEO, HP • Thursday, September 11, 9:45 a.m.

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30. Q & Q U E S T I O N S A N S W E R S A