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HARD ROCK CAFE

HARD ROCK CAFE. Strategy of experience economy New experience for the customer through the music Advantage through differentiation Each Cafe is unique, dynamique decor 90% of people recognise the brand. Strategy of new markets New locations in Europe, LatinoAmerica, Asia

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HARD ROCK CAFE

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  1. HARD ROCK CAFE Strategy of experience economy New experience for the customer through the music Advantage through differentiation Each Cafe is unique, dynamique decor 90% of people recognise the brand

  2. Strategy of new markets • New locations in Europe, LatinoAmerica, Asia • Hotels and restaurants with the same concept of new experience for the customers. • Choose carefully the locations: big cities • 70% of customers are tourists

  3. Multi-domestic strategy

  4. Merchandising shops • 48% sells come from merchandising • Each cafe sells its own products with specific logo • Important decisions about layout design • Most important part, what attracs customers • Dynamique, unique, each year it changes

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