1 / 13

best digital marketing agency in hyderabad

Digital Marketing Managers are in charge of planning and managing marketing campaigns that promote a company's brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media

bodypro123
Download Presentation

best digital marketing agency in hyderabad

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DIGITAL MARKETING • History of digital marketing. • What is digital marketing? • Types of digital marketing. • Uses and importance of digital marketing.

  2. HISTORY OF DIGITAL MARKETING • A better starting point for the history of digital marketing is 1990.Because that’s when the search engine was born. It was called Archie and it was an index for FTP sites. • In 1994, a search engine called Yahoo! was born. That’s when people started searching the web for information. • In 1998, another Internet company was born that you might have heard about: Google. It went on to become the most popular search engine in the world. • In 2000, the Dot-Com bubble-burst occurred and many Internet startups failed. Many of those companies are case studies in how not to start a business to this day. • By 2004, Internet advertising and marketing brought in almost $3 billion. • In 2005, another important milestone in digital marketing was reached: YouTube launched. Digital marketers would soon discover that YouTube offered them great opportunities to promote their brand.

  3. HISTORY OF DIGITAL MARKETING • In 2005, another important milestone in digital marketing was reached: YouTube launched. Digital marketers would soon discover that YouTube offered them great opportunities to promote their brand. • In 2006, Amazon’s sales reached the $10 billion mark. Also, Twitter launched and would soon become another important social media channel. • In 2011, another social media channel appeared on the scene: Google+. Although it never took off like Facebook or Twitter, it was destined to play an important role in the history of digital marketing. • In 2014, mobile usage exceeded desktop usage for the very first time. As of this writing, that trend shows no sign of reversing . Fast forward to today, and the latest hot technology is accelerated mobile pages (AMP). That’s a way to load pages in lightning-fast time on a mobile browser . All of the technologies and practices described here worked together to give us the state of digital marketing as we know it today.

  4. WHAT IS DIGITAL MARKETING? • Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. • The role of digital marketing–and of content marketing, specifically–is a huge help to leverage you some free advertising and help your business grow. And finally, digital marketing makes it simple to target your exact audience. ... Focusing on your specific target audience increases both customer satisfaction and revenue. • One of the key principles of digital marketing is creating an easy, seamless, and convenient user experience for target audiences. Moreover, eliminating the amount of consumer effort needed to act on digital content helps establish an ongoing, automated relationship between brands and their audience. • Digital marketing can educate customers. One of the best features of digital marketing is its ability to help brands educate their customers and share information that makes their lives better. One of the greatest reasons to use digital marketing is the potential that it has to improve others' lives

  5. TYPES OF DIGITAL MARKETING. • At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below. • PAID SEARCH • SEARCH ENGINE OPTIMIZATION (SEO) • CONTENT MARKETING. • SOCIAL MEDIA MARKETING.(SMO) • E-MAIL MARKETING. • MOBILE MARKETING • MARKETING OPTIMIZATION.

  6. PAID RESEARCH. Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience. PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.

  7. SEARCH ENGINE OPTIMIZATION.(SEO) • Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business. • SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts. • 67% of all the clicks are from the first 5 listings on a search results page. • 71% ofsearches resulted in a page one Google organic click.

  8. CONTENT MARKETING • It is a key pillar of modern SEO • It helps you get noticed on social media • It gives you something of value to offer customers in emails and paid search ads • Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.

  9. SOCIAL MEDIA MARKETING People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. For marketers, it’s not enough to just post on your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too. 47% of all Internet users are on Facebook. 88% of product purchases are Pinterest pinned.

  10. E-MAIL MARKETING Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour...See what we mean? But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes: -Trustworthy -Relevant -Conversational -Be coordinated across channels -Strategic 

  11. MOBILE MARKETING As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced. From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. Beyond the mechanisms to deliver your message, you also need to think about coordination of your marketing across digital channels and make sure mobile is a part of that mix.

  12. MARKETING OPTIMIZATION Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster. When used effectively, marketing automation will help you gain much-needed insight into which programs are working and which aren’t. It will give you the metrics needed to speak confidently about digital marketing’s impact on the bottom line.

  13. BENEFITS OF DIGITAL MARKETING (1) Strategize with The Valuable Data and Analytics (2) Content Performance and Lead Generation (3) Improved Conversion Rates (4) More Cost Effective Than Traditional Marketing (5) Higher Revenues (6) Higher ROI from Your Campaigns (7) Compete with Large Corporations (8) Get Prepared for the “Internet of Things” (9) Earn People’s Trust and Build Brand Reputation (10) Ensure Online Business Survival (11) Know All About Your Competitors (12) Real Time Results (13) Improve Your Outreach -THANK YOU

More Related