1 / 16

Aristotle’s Three Ways to Persuade

Aristotle’s Three Ways to Persuade. Ethos Pathos Logos. Who was Aristotle?. Aristotle (384-322 BCE) a famous Greek philosopher , scientist, physicist, and mathematician. Aristotle wrote on a range of subjects: logic , philosophy, psychology, politics , and rhetoric .

boese
Download Presentation

Aristotle’s Three Ways to Persuade

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Aristotle’s Three Ways to Persuade Ethos Pathos Logos

  2. Who was Aristotle? • Aristotle (384-322 BCE) • a famous Greek philosopher, scientist, physicist, and mathematician. • Aristotle wrote on a range of subjects: logic, philosophy, psychology, politics, and rhetoric. • He believed using rhetoric adequately could be an effective means of persuasion.

  3. What is rhetoric? Rhetoric is the art of persuasion. The goal of persuasion is to change others’ point of view or to move others to take action.

  4. What Are Ethos, Pathos, and Logos? Ethos = Ethics, Image Pathos = Emotions (Passion) Logos = Logic

  5. Ethos, Pathos, Logos Using ethos, pathos, and logos will help you to master the art of persuasion. • Through language, you will be able to change the point of view of others! • Through language, you will be able to motivate others to take action!

  6. Ethos • Ethos is an argument based on character. • Using ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. • The writer or speaker is trustworthy, honest, ethical. • “I am a trustworthy, honest, ethical person; therefore, believe what I say.” VOTE FOR THIS HONEST GUY TRUTH, JUSTICE, & THE AMERICAN WAY

  7. Pathos • Pathos = argument based on feelings • Using pathos means appealing to readers’ emotions and feelings. . WE SHOULD ACT NOW TO SAVE THE LIONS’ NATURAL HABITAT.

  8. Logos • Logos is an argument based on facts, evidence and reason. • Using logos means appealing to the reader’s sense of what is logical. Who are some other people that you could believe in because of their logic?

  9. Persuasive Advertising http://www.youtube.com/watch?v=4zJWA3Vo6TU&feature=related http://www.youtube.com/watch?v=EaqYV0rfTVo http://www.youtube.com/watch?v=QXK2EOLyApU&feature=relmfu

  10. Ethos Example “Don't talk to us about politics or the mechanics of government, but about an understanding of our common good.” —Jimmy Carter

  11. Pathos Example “I suffered much from hunger, but much more from cold. In hottest summer and coldest winter, I was kept almost naked--no shoes, no stockings, no jacket, no trousers, nothing on but a coarse tow linen shirt, reaching only to my knees.” —Frederick Douglass

  12. Logos Example “We can't go on consuming 40 percent more energy than we produce. When we import oil we are also importing inflation plus unemployment.” —Jimmy Carter From the speech: Crisis of Confidence

  13. Review • Ethos = Ethics / Image • Ethos is an argument based on character. • The writer or speaker presents him or herself to the reader as credible, trustworthy, honest and ethical.

  14. Review • Pathos = argument based on feelings • Using pathos means appealing to readers’ emotions and feelings.

  15. Review • Logos = logic • Logos is an argument based on facts, evidence and reason. • Using logos means appealing to the readers’ sense of what is logical.

  16. Ethos, Pathos, Logos • Find a partner. • Choose a product to advertise: shampoo, a camera, a coffee maker, jeans, an alarm system, etc. • Choose a strategy: ethos, pathos, or logos to persuade your audience to purchase your product. • Write a paragraph of at least six sentences. Your writing should sell your product!

More Related