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Presentation of Research Findings

This presentation of research findings discusses Canadian companies' external Corporate Social Responsibility (CSR) practices in Latin America and the Caribbean. The objective is to inform public discussion on international development assistance and Canadian businesses' role in the Americas while helping shape public policy on supporting CSR activities. The methodology involved a self-administered survey with executives responsible for CSR investments in Chile, Guatemala, and Trinidad and Tobago. The report covers types of CSR activities, methods of implementation, partnerships, reasons for investing or not having CSR programs, perceived impact, and conclusions drawn from the study, showcasing the investments and motivations behind such programs. The research was funded by the Government of Canada in September 2005.

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Presentation of Research Findings

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  1. Presentation of Research Findings Prepared for: FOCAL September 2005

  2. Introduction • Objective - obtain information about external CSR practices of Canadian companies in Latin America and the Caribbean. • Findings to: • Inform public discussion about international development assistance and role of Canadian businesses in the Americas • Help shape public policy in Canada on supporting CSR activities by Canadian companies. • Research was funded by the Government of Canada.

  3. Methodology • Self-administered survey with representatives of Canadian businesses operating in Latin America and the Caribbean. • Respondents were managers responsible for their company’s CSR investments in the selected countries. • Countries included: Chile, Guatemala, and Trinidad and Tobago. • Reminder regime: two emails sent to non-respondents and two sets of follow-up phone calls. • 34 questionnaires sent, 14 executives completed survey = 41% response rate. • Fieldwork conducted August 15- September 8, 2005.

  4. Firms with a CSR Program

  5. Type of CSR Activities Percentage Multiple responses accepted

  6. Method of Implementing CSR Activities Percentage Multiple responses accepted

  7. CSR Investments vs. Govt. of Canada Aid:Chile, Guatemala and Trinidad & Tobago *Source: OECD. Figures converted from U.S. Dollars www.oecd.org/dac/stats/recipientcharts

  8. Partnerships & Assistance • 75% partner with specialty NGOs: • 83% each do so for design and implementation of CSR program. • 17% do so for funding. • 63% partner with consulting firms: • All do so for the implementation of CSR program. • 80% do so for design of program. • 63% partner with other companies or business associations: • All partner for design and implementation of CSR program. • 60% in the area of funding. • 25% partner with development agencies: • All do so for the design and funding of CSR program. • Half do so for implementation of program.

  9. Reasons for Investing in External CSR Programs (5-point scale; 5 = extremely important, 1 = not important) Percentage

  10. Perceived Impact of CSR Programs (5-point scale; 5 = big change, 1 = no change) Percentage

  11. Millennium Development Goals Percentage Multiple responses accepted

  12. Firms with No CSR Program

  13. Reasons for Not Having a CSR Program Percentage Multiple responses accepted

  14. Perceived Impact of Different Types of Assistance (5-point scale; 5 = extremely helpful, 1 = not helpful) Percentage

  15. Conclusions • Firms with CSR programs undertake activities in a wide variety of areas. • Many firms have made substantial financial & human resources investments. • Programs carried out most often through a finance partner, direct company operation/implementation, and joint operation with partner. • Most motivated to invest in CSR program because it is the right thing to do (and company policy). All expect to enhance corporate reputation.

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