Bold and Bae - Its Values and Journey

1. B&B - Its Values And Journey Bold & Bae (B&B) is a D2C fashion lifestyle brand (lingerie, loungewear, swimwear, athleisure) that brings trendsetting fashion to women across the globe. B&B’s inception is inspired by the desire to give women what they yearn for and crave. A woman looks best when she feels great about herself. B&B was founded with a mission to encourage and empower women from within. If you think lingerie is something you wear and forget, you are wrong. The right lingerie is not always appreciated enough but uncomfortable lingerie certainly makes its presence felt in unpleasant ways. Most women don’t have access to lingerie that matches their expectations. Price, quality or any of the other factors come in between, compelling them to compromise on their choices. B&B’s inception is inspired by two major factors - the growing awareness among women about the quality of lingerie and the demand for pocket-friendly yet trendy choices. The female apparel market is undergoing significant changes and the innerwear market is also following trend. B&B is established on the foundation of three core values - Fearless. Empowering. Inclusive. A Dive Into The Values That Form The Core of B&B B&B is not just a brand selling lingerie and loungewear. It is that and more. It is driven by values that have an impact on women’s lives. Lingerie is a means of self-expression and B&B has its values aligned with the needs and desires of today’s women. Fearless: Every woman is fearless in some way or the other. B&B’s motto is to let women be fearless in their way. The brand is for women who dare to dream, step out of their comfort zone and achieve their goals. B&B supports women in their pursuit to make fearless choices with fearless, pathbreaking fashion. Fashion that resonates with their hustler attitude. Empowering: B&B stands with empowered women who achieve, accomplish and excel in their fields of interest. It aims to empower women to tread difficult paths confidently. The brand is a constant companion, inspiration and reassurance for women navigating their lives. Inclusive: B&B embraces women of all shapes, sizes and backgrounds. Its collection is tailored to give women a means to best express themselves. Be it homemakers or women striving to build an identity through their independent entrepreneurial initiatives, B&B ensures their products are every woman’s ally in their journey of self-discovery. Lingerie is a celebration of the human body in all its diversity, and it plays a vital role in boosting self-esteem. With its exclusive collection of bras, panties, loungewear, beachwear and

2. activewear, B&B is offering comfort, confidence and style for women who want to celebrate their individuality.