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Bold & Bae - Navigating the lingerie industry with trendsetting fashion

Navigating the lingerie industry with trendsetting fashion, fashion trends etc

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Bold & Bae - Navigating the lingerie industry with trendsetting fashion

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  1. Bold & Bae - Navigating the Lingerie Industry with Trend Setting Fashion The female innerwear market is growing at an accelerated pace with rising demand from tier 1, tier 2 and tier 3 cities. The demand growth from tier 2 and tier 3 cities is especially noteworthy, thanks to the increasing penetration of smartphones, online shopping platforms and awareness about quality and comfort. As women from across demographics grow more aware of their choices, the female innerwear market is transforming for the better. The Indian female innerwear market is likely to be USD 11-12 Bn opportunity by 2025, from ~USD 6Bn currently (Source: RedSeer). Bold & Bae (B&B), with its trailblazing fashion, has entered the lingerie market with exclusive styles that empower women. Why do fashionable choices matter in lingerie? Some might argue that one need not invest in fashionable lingerie as it is worn underneath. However, the apparel industry has evolved significantly with trendy styles that appeal to the modern tastes of the consumer. Trendy outfits demand equally trendy lingerieand that’s where fashion in intimate wear comes into the picture. Women are seeking more fashionable and comfortable choices to express their style as they want, with no inhibitions and hesitations. Fashionable lingerie makes them look good and feel good. Trendy styles give women the freedom to experiment with a range of outfits without holding themselves back. Comfort Is Key Lingerie that doesn’t fit well can cause great discomfort. Comfort is key when choosing lingerie. B&B offers comfortable lingerie with special attention to fabric, quality and designs. The lingerie feels smooth on the skin and doesn’t cause any irritation. Size is another important factor responsible for discomfort. The lack of size options is a major hurdle for women shopping for lingerie. B&B offers numerous size options for women to embrace their curves wholeheartedly. The lingerie market needs products that are inclusive and tailor-made for women from all walks of life. B&B serves the purpose with a host of size options for women with varied body shapes. Bold & Bae Collections Bras

  2. ● T-shirt bras ● Padded bras ● Lace bras ● Balconettes ● Push-up bras ● Deep-neck bras ● Front-open bras Panties ● Seamless panties ● Boyshorts ● Hipsters ● Lace panties ● Regular wear panties Beachwear Activewear Loungewear Lingerie matters just as much as other outfits. B&B is on a journey to redefine the lingerie industry with groundbreaking fashion that appeals to women from across demographics. Our motto is to bring fashion that is fearless, empowering and inclusive to women. B&B aims to empower women with fearless choices that define and help them discover their true selves. Shop our amazing collection of exquisite lingerie now to give wings to your fashion fantasies!

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