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Using LinkedIn to Brand Yourself! Desiree Fraser, Allison Loehr, Ebe Randeree

Using LinkedIn to Brand Yourself! Desiree Fraser, Allison Loehr, Ebe Randeree Ebe.Randeree@cci.fsu.edu. Results We have helped to grow the School group by 200 students and the College group by 400+ students

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Using LinkedIn to Brand Yourself! Desiree Fraser, Allison Loehr, Ebe Randeree

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  1. Using LinkedIn to Brand Yourself! Desiree Fraser, Allison Loehr, Ebe Randeree Ebe.Randeree@cci.fsu.edu • Results • We have helped to grow the School group by 200 students and the College group by 400+ students • We have shown students how to job hunt using LinkedIn and how to brand themselves as leaders • We have created and we maintain the STARS LinkedIn group (now at 96 members) • Introduction • Whether you are a current student, recent grad, or employed – using LinkedIn effectively will improve your job prospects and help BRAND yourself! • Beyond a resume system, the power emerges from data mining your info and building connections • LinkedIn allows you to connect to IT professionals, build networks, follow brands, companies and groups, and display references • NextSteps • Continue to promote LinkedIn as an SLC activity • Grow STARS LinkedIn group • Promote at Annual Celebration • Sign up STARS alumni so we can do long term tracking • Create YouTube videos that show STARS SLC students how to use LinkedIn and how to brand themselves • Showcase 1 STAR per week – rotating between different schools • Initiative • STARS has been training IT students to brand themselves, build networks, use groups effectively, and use insider connections to advance • We hosted 2 training sessions each semester for the last year • We also presented LinkedIn training sessions to students in other programs as well as presenting in career prep classes • CREATE YOUR PROFILE • Your profile dictates what data mining occurs and what suggestions LinkedIn algorithms provide to you • Using a branded profile makes it easier for people to find you • Your profile can include recommendations • DEVELOP YOUR NETWORK • Business cards are “old school” – information changes and people move on • Use LinkedIn to connect to people you meet and STAY CONNECTED! • You must manage your network, don’t just collect connections • GET INDUSTRY NEWS • Follow companies or brands • Follow categories like “Leadership” or “Careers” to get industry specific news • You can get updates of changes at potential employers or track news that employers push out • Connect THROUGH GROUPS • There are thousands of groups especially alumni groups for your school/university • Use groups to establish yourself as an expert in a field or to ask questions • Groups can help with job search by focusing on your location or industry choices How can STARS students use LINKEDIN to market themselves effectively?

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