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Geo Data: Unleashing Opportunities & Responsibilities

Explore the uses of large geo datasets for mapping yuppie and cougar density, data mining, extrapolation, and implicit applications like predicting behavior shifts in elections and health. With great geo data comes great power and the need to ensure user privacy. Dig into the Neighborhood Project and Human Dynamics Group at MIT Media Lab for innovative insights into leveraging mobile data for social analysis.

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Geo Data: Unleashing Opportunities & Responsibilities

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  1. Yuppies, Cougars, and Tweeps - OH MY! Uses of Large Geo Datasets

  2. With great geo data comes…. … great opportunity … great responsibility … great heat maps of cougar & yuppie density

  3. Approaches Extrapolation Mashups Data mining

  4. Cougar Density San Francisco

  5. Sugar Daddy Density in NYC

  6. Implicit applications of geo data • Neighborhood project (Matt Chisholm, Ross Cohen)

  7. Implicit applications of mobile data: Social Evolution Project, Human Dynamics Group, MIT Media Lab: AnmolMadan and Dr. Alex Pentland http://social.media.mit.edu and http://hd.media.mit.edu Used mobile phones to capture behaviors for 80 people for 1 year-- about 320,000 hours of data Obama-McCain campaign – people cluster with others of similar opinions at e.g. debates and election day, but these effects only last for 2-3 days. Mobile phone based features can be used to predict how opinions evolve and people vote in the elections (R sqr = 0.8, p < 0.001) Can predict when people have common colds, flu or are stressed/depressed. This is because people show changes in behavior (communication style, movement patterns).

  8. Summary • Lots of interesting new data sets • Lots of cool uses • Make sure user privacy preserved

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