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Havas Seminar

Havas Seminar. Cannes, June 23, 2005. The Gunn Report. 2004. The Gunn Report. Combines the Winners Lists for the top 52 Award Shows on the planet (32 TV, 20 Print) Establishes the Annual Worldwide League Tables for. Gunn Report Highlights 2004.

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Havas Seminar

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  1. Havas Seminar Cannes, June 23, 2005

  2. The Gunn Report 2004

  3. The Gunn Report Combines the Winners Lists for the top 52 Award Shows on the planet (32 TV, 20 Print) Establishes the Annual Worldwide League Tables for

  4. Gunn Report Highlights 2004 • UK scoops top-of-league both in Commercials and in Print tables • In Countries, balance of power shift from Latin Bloc to Mainstream Europe • Advertisers winner notches up 5th top place in 6 years

  5. Gunn Report Highlights 2004 cont. • In Prod Cos table, second time winner with highest points ever • Winner from Asia in Directors table • Winner from Latin America in Agencies table • Incredible, cliffhanger finish Agency Networks – each of top 3 more points v. any previous winner

  6. Commercials Some we’ll remember from 2004

  7. The Most Awarded Commercials in The World in 2004 • Honda Accord “Cog” GB • Sony Playstation 2 “Mountain” GB • Soken DVD Player – campaign Thailand • 4= Unif Green Tea “Worms” Thailand • Honda Civic “Everyday”/”Sense” GB • 6. Evian “Waterboy” France

  8. The Most Awarded Commercials in The World in 2004 • Honda Accord “Cog” GB • Sony Playstation 2 “Mountain” GB • 4= Unif Green Tea “Worms” Thailand • Honda Civic “Everyday”/”Sense” GB • 3. Soken DVD Player – campaign Thailand • 6. Evian “Waterboy” France

  9. Countries

  10. The Most Awarded Countries 2004

  11. The Most Awarded Countries 2004 1. USA (1) 158 76 234 2. Great Britain (2) 117 71 188

  12. Latin Bloc v. Mainstream Europe v. Leaders of Asia

  13. Advertisers

  14. The Most Awarded Advertisers 2004

  15. The Most Awarded Advertisers 2004 1. Volkswagen (1) 22 35 57

  16. The Most Awarded Advertisers 1999-2004

  17. Production Companies

  18. The Most Awarded Production Companies 2004

  19. The Most Awarded Production Companies 2004 1. Partizan (London, Los Angeles, Paris) (5=) 60

  20. Directors

  21. The Most Awarded Directors 2004 1. Suthon Petchsuwan (Thailand) (9=) 33

  22. Print Ads/Campaigns

  23. The Most Awarded Print in The World in 2004 • Volkswagen Polo “Cops” GB • Bisley Office Equipment - campaign Germany • 3= Adidas Soccer “Vertical Football” Japan • Sphere Action Figures – campaign Singapore • 5. The Economist “Brain” Singapore

  24. Agencies

  25. The Most Awarded Agencies 2004

  26. The Most Awarded Agencies 2004 1. AlmapBBDO (Sao Paulo) (15=) 12 24 36 2. Wieden + Kennedy (London) (-) 32 3 35 3. Crispin Porter + Bogusky (Miami) (1) 9 24 33

  27. Top 50 In The World All Six Years In a Row Arnold Worldwide (Boston)

  28. The Most Awarded Agencies in North America 1999 - 2004

  29. Agency Networks

  30. The Most Awarded Agency Networks 2004

  31. The Most Awarded Agency Networks 2004

  32. The Most Awarded Agency Networks 2004 1. DDB WORLDWIDE (4/3/3/2/1) 95 68 163 2. TBWA WORLDWIDE (2/4/5/4=/3) 94 65 159 3. BBDO WORLDWIDE (1/1/2/1/2) 73 82 155

  33. The Gunn Report 2004 Thank you

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