1 / 15

www.cruisebaltic.com

Cruise Baltic . Ole Andersen Senior Director Sales & Marketing Wonderful Copenhagen Lead partner in Cruise Baltic Project. www.cruisebaltic.com. “Water is not only dividing - it is also uniting”. Uffe Ellemann-Jensen

bonnie
Download Presentation

www.cruisebaltic.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Cruise Baltic Ole Andersen Senior Director Sales & Marketing Wonderful Copenhagen Lead partner in Cruise Baltic Project www.cruisebaltic.com

  2. “Water is not only dividing - it is also uniting” Uffe Ellemann-Jensen Former foreign minister of Denmark and chairman, Baltic Development Forum

  3. 1 region – 10 countries- 19 destinations

  4. Logo – partner level

  5. 4 cornerstones • Common service standards • Common branding • Common PR • Common products and marketing

  6. Handbook Common Standards • Compulsory level • Voluntary compliance • Individual added value

  7. Baltic themes across destinations

  8. Product guide + individual sheets

  9. Billboard

  10. www.cruisebaltic.com

  11. Achievements • Co-operation (from competition to co-operation) • A higher voice in the cruise industry • Project goals achieved • The project continues….

  12. Essentials for a good INTERREG-project • Common understanding (”Not what’s in it for me, but what’s in it for us) • Common goals and strong commitment • Quick results (show that this is not just talk, but an action orientated and result driven project) • Understand and respect cultural differences, but don’t compromise on 1)-2) • Strong project management is crucial • Secure progress

  13. Ideas for new INTERREG-projects • Support prolongation for the 5 best present INTERREG-projects with INTERREG-funding • Combined other tourism-products developed for overseas markets (US and Asia) • Strengthen the infrastructure in the Baltic Area (develop statistics and reasons-to-go between the Baltic countries)

  14. Wishes to INTERREG • Support good projects and support prolonging projects as well • Look critical at the project and the results • But don’t kill good projects with bureaucracy!

More Related