160 likes | 447 Views
Business Advertisement / Promotion Application By Will Dombrowski Dave Ladao ACS560 Software Engineering. BAPA. BAPA Introduction. Location-Based Advertising Consumers can filter to display advertisements relevant to their interests.
E N D
Business Advertisement / Promotion Application By Will Dombrowski Dave Ladao ACS560 Software Engineering BAPA
BAPA Introduction • Location-Based Advertising • Consumers can filter to display advertisements relevant to their interests. • Producers can view metrics to determine consumer interest in their promotions. • Social networking aspects such as ranking results and sharing favorites.
Completed Tasks • Vision Statement v1.1 • Application Architecture v1.1 • Software Requirement Specification v1.4 • Project Management Plan v3 • Gantt chart v2 • Acclaro Artifacts and Research • Software Design Description v4 (2 UML diagrams)
Research 1 • Geolocation Advertising Future • Relates privacy issues to Surveillance theme of the novel 1984 by George Orwell. • Privacy concerns will soon outweigh the fad of having the latest and greatest technology. • Relevant advertising is the only way to reduce outcries about privacy. • Competitors: Loopt, Foursquare, Latitude, Facebook Places, Gowala, Groupon
Research 2 • Energy Saving Techniques
Research 3 • Business Models for Location Based Services • Standards setting organizations: • Open Mobile Alliance (OMA) • Open Geospatial Consortium (OGC)
Immediate Plan • SDD v5 • UML Diagrams (sequence, activity) • Gantt chart v3 (plan into the future) • Individual: Exam 2 and remaining KA's
Conclusion • Summary • Phone App for Consumers • Find Time-Sensitive Deals in your Location • Inception Phase winding down • Middle of Elaboration phase • Questions?