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Microsoft Corporation: Cloud Computing Division. Apoorva Sharma. Cloud Computing Industry. Cloud Computing Defined. Cloud Computing Strategy. Microsoft Corporation. Vision & Business Overview. Steve Ballmer.
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Microsoft Corporation:Cloud Computing Division Apoorva Sharma
Steve Ballmer “Technology has an exponential path in front of it, meaning it has the ability to propel science, medicine, business, social issues and personal interactions in ways that are increasingly important to society and our own everyday lives.” • -Cloud Computing, March 4, 2010
Cloud Computing & Microsoft • October 27, 2008 Microsoft launched Azure Services Platform as an entry to cloud computing market.
Economic • Rise in new technology experiments • Multi-National companies using new technology, such as cloud computing. • Will lead smaller companies to also look into start using the same type of technology.
Competitive Advantage Low Cost Differentiation Broad Target Competitive Scope Narrow Target
Price Low High Low Quality High
Generic Strategy Product Uniqueness Low Cost Advantage Broad Scope Narrow
SWOT Analysis - External • Feasibility • Customer Service • User Friendly • Technological Skills • Leading Products • Customer Loyalty/Relationships • Production Quality • Scale
SWOT Analysis - External • Economic Recession • Technology Security • Failed Products • Customer Service demands • Government Regulations • Rise in experiments • Customer needs
Strategy Clock Microsoft (4)