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“Creating Next Generation Services From Now Generation Networks ”

“Creating Next Generation Services From Now Generation Networks ”. Practical Steps for Service Provider and Enterprise Network Evolution Marc Zionts, CEO Cantata Technology. Industry Overview and Trends Analysis. Adoption of Next Generation Services

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“Creating Next Generation Services From Now Generation Networks ”

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  1. “Creating Next Generation Services From Now Generation Networks” Practical Steps for Service Provider and Enterprise Network Evolution Marc Zionts, CEO Cantata Technology

  2. Industry Overview and Trends Analysis • Adoption of Next Generation Services • Next-Gen services driven by “Generation Y” • Rich multimedia services are expected • e.g., video messaging, fixed-mobile convergence solutions and enterprise telephony • Migration to IP • Nearly 70% of Enterprises Have Either Finished or are in the Process of Migrating to IP – Yankee Group

  3. Industry Overview and Trends Analysis • NGN Services Driving Increased Revenue • Ringtones/ringback tones • Video messaging/video share • Gaming • Alerts • Push-to-Talk • Music/Radio/Watch TV/Video …..And Many More • VoIP is Becoming an “IT Thing” • Carrier decisions coming from IT group, not network engineering • IMS • THE next generation architecture, but complexity has delayed rapid, major adoption Video Gaming

  4. Key Business Challenges Driving Network Evolution • Service Provider: • Increase ARPU, Reduce Churn • Rapidly Develop and Deploy New Services • Enterprise: • Improve Performance, Productivity, and Service • Reduce Costs and Complexity

  5. Underlying the Trends:Network Evolution (Not Revolution)

  6. Clearing the Path to NGN: Infrastructure Requirements to Meet the Challenges • Bridging “Now to Next”: How Do You Get There? • Technology Essentials • Media Gateways • Media Servers • Converged Services Platforms • Technology Must Be: • Future-Proof • Flexible • Standards-Based • Strong Cadre of Application Partners is Critical to Success

  7. Cantata’s Product Portfolio Enables Business and Network Transition to IP • Excel MSP 1010 • multi-service media and signaling platform • Excel CSP 2090 • Carrier-grade converged services platform • SnowShore IP • Media Server • Software-based carrier-grade IP media server • Excel IMG 1010 • Integrated media and signaling gateway • Brooktrout TR1034, SR140 and TruFax • Intelligent fax platforms supported by 50+ fax applications • Brooktrout TR1000 • Family of high performance speech processing boards

  8. Enterprise Migration to All IP

  9. Fax Machine IMG1010 SIP Phones MFP VXML Browser IVR apps SpeechRec / MRCP Evolutionary Migration to All IP IP PBX PBX Analog Phones PSTN Snowshore Media Server SR140 Server & MFP Connector IVR Fax Server Internet / WAN

  10. Next-Gen Services on Now-Gen Networks

  11. Case Study: Video Messaging Deployment • Customer: TMN Portugal www.tmn.pt • Application: 3G video mail service • Implementation: Using Cantata’s SnowShore IP Media Server to deploy an “IMS-ready” application with video greeting, playback and recording through VoiceXML

  12. Case Study: Wireless PBX Services • Customer: jNetx www.jnetx.com • Application: wireless PBX application that enables mobile employees to extend their office communications regardless of location or access network • Implementation: Cantata’s SnowShore IP Media Server

  13. Case Study: “In-Call Entertainment” • Customer: RAZZ Inc. www.razz.com • Application: Enhance calls with sound effects, music, audio clips from movies, TV, etc. • Implementation: Cantata’s CSP 2090

  14. Summary: “NextGen Now” Service Providers and Enterprises Can Implement Virtually Any Next Generation Service Using Today’s Network Infrastructure

  15. Thank You Marc Zionts, CEO Cantata Technology mzionts@cantata.com

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