Facts that You Must know Before Printing an Advertisement in a Newspaper

1. Facts that You Must know Before Printing an Advertisement in a Newspaper Marketing and promoting your business are not as simple as just giving an ad in the newspaper. It takes much more effort and hard work than that. Printing an ad in a newspaper is not as easy as it sounds; one needs to brainstorm and find a suitable newspaper agency that satisfies all his/her needs to get an ad printed! There are many other things to be kept in thought while getting an advertisement printed to get the desired and beneficial results. Here are some facts you must know before printing an advertisement in a newspaper.

2. • Newspapers have far more popularity and reach than any other social media or board based advertising agency. A large proportion of people still read the newspaper, the first thing in the morning every day. The fact that news from all genres is available in a single newspaper also contributes to increasing the number of readers. • The majority of newspaper readers are educated and affluent. They can sensibly differentiate between a genuine and fake advertisement. The presence of such a desirable group of audience on a platform like newspaper also provides the opportunity to brands to skillfully project their company propaganda and talent. • One might feel that giving an advertisement in a local language newspaper would not reap any benefits, but this is just a myth! In fact, Local newspapers also enjoy a huge fan base, in some cases even equal to a universal language newspaper. If your brand targets an audience from a certain region or state; then, giving an advertisement in a local newspaper is the most credible option. Some famous local newspapers are Lokmat, Matrubhumi, Sandesh, Daily Sakal, etc.

3. • If your brand supports bilingual activities, then, giving an advertisement in an English newspaper is more likely to give more profitable results. This is because; English newspapers are read worldwide on a fairly large scale. Also, the reader base of an English newspaper is considered to be more educated and knowledgeable, so an advertisement in English newspaper leaves a high probability of a greater number of people being attracted to the advertisement. The cost of giving an advertisement in any newspaper is relatively low as compared to any other source. Newspaper ad agency also give various offers from time to time that works in favor of the customer. So, for any startup, newspaper advertisements are the most effective and economical way of marketing and promoting their products and services. •

4. • The layout of the advertisement also leaves a deep impression on the reader. If the ad is designed to include too many discounts, offers, or bright colors, then it reduces the interest of the reader to look at it. Instead, an ad should be carefully designed with neutral colors and bright colors in the right proportion and enough space between paragraphs of text. The above-mentioned facts must be known by any person before he/she gives an advertisement in the newspaper to increase the amount of benefit gained by the advertisement. SOURCE https://bookmyadvertisements.weebly.com/home/facts-that-you-must- know-before-printing-an-advertisement-in-a-newspaper