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Book my Mantra Technology | Marketing | Content 1200+ Clients • 96% Retained • 30 Years of Experience MEDICAL CASE STUDY Medanta Hospital Web: www.bookmymantra.com Email – info@bookmymantra.com Mobile – +91-9667628204
2 MEDANTA HOSPITAL Medanta is a multi-super specialty hospital in Gurugram. The hospital has more than 1600 beds and has expanded its outreach to other cities including Lucknow, Indore and Ranchi. Objec6ve At BMM we are constantly They enquired with BMM team with one goal in mind: a wealth of new patients. Medanta wanted to grow their patient roster faster and more efficiently assessing and refining strategies. That way we can replicate what works, and address what doesn’t. Identified opportunities for growth, and drafted an ROI- focused plan to partner with Medanta and achieve the medical practice growth they were looking for Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com
3 TARGET SERVICES Double the patient Enquiries Digital Marketing: SEO PPC SMM THE DURATION RESULT 6 - 12 Months 93% Increase in Cardio Patients in just 5 Months Challenge Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com
4 We needed to give Medanta complete visibility into how their paid media and SEO efforts were doing. So we put them in the driver’s seat – no more flying blind. We delivered a custom marketing dashboard in CRM, so Medanta could see every conversion. THE TRICK Maximize Organic Presence Redesign the webpages to be responsive, so that the mobile phone experience would be just as dynamic as the full-screen desktop experience. Optimize images to improve website loading speeds. Slow- loading sites are ranked lower by Google’s ranking algorithms. Organize and optimize content. It pays to have the right SEO- optimized language worked skillfully into the site to ensure that people searching for your services find the site organically Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com
Web: www.bookmymantra.com 5 SUCCESS MANTRA Every good pay-per-click campaign ends in conversions, which usually happen on landing pages. To get a higher conversion rate, the landing pages need to be tailor-made Why fence these PPC campaigns off in the North Indian area? We went with a designated market area because we wanted Medanta to get the most out of their PPC budget, by maximizing their visibility in the most crucial location. So after an in-depth discussion with the Medanta existing website team, we designed, built, and launched sleek, custom landing pages, tailored to specific PPC campaigns, to ensure they would start to get optimum results. Then we launched a comprehensive PPC campaign to target the North India area Email – info@bookmymantra.com | Mobile – +91-9667628204
6 New patient appointment requests began streaming in from the new PPC campaigns immediately, but we weren’t finished. We had to keep pushing and optimizing until we got the real ROI the client was looking for. The big win came from another channel: Organic search. REAL ROI Web: www.bookmymantra.com Email – info@bookmymantra.com | Mobile – +91-9667628204
7 OUR STRATEGY Medanta ranked number one in unpaid, organic Google search for terms that bring in new patients – terms like “vein treatment,” “cardiovascular specialists,” and “heart doctor near me.” After we launched the brand new website, Medanta saw traffic improve right away. SEO ranking metrics rose sharply for 108 strategic search terms over the following weeks. Medanta organic search rankings improved for 108 strategic SEO keywords. Medanta ranked in the top three Google search results for 68 key search terms. Organic website visits shot up 25% year over year, with a 20% increase in new visitors. Search visibility rose a full 24%. Web: www.bookmymantra.com Email – info@bookmymantra.com | Mobile – +91-9667628204
8 RESULTS We partnered with the Medanta team, listened to their big goals to grow the practice, and hustled at a smart strategy until it worked. 24% 25% 37% Search Visibility Organic Visits Cost decrease 93% 20% New Visitors Appointment Requests Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com
9 2000+ Projects Delivered 96% Client Retention WHY US 1200+ Clients Served 30 yrs Combined Experience Book My Mantra is result-oriented delivering surprising results for more than 10 years We have a startup aura striving everyday to bring innovation in clients’ business to help achieve their goals faster 100% Timely Delivery 100% Transparency 100% Customer Focus Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com
10 OUR CLIENTS BIG BRANDS HOTELS STARTUPS UNIVERSITIES REAL ESTATE Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com
11 Thank You Web: www.bookmymantra.com Email – info@bookmymantra.com Mobile – +91-9667628204