Digital Marketing, Google Ads, SEO, SMM, Email, SMS | Book My Mantra

1. CASE Study BMM assisting a Jewellery Giant • Jumkey since 2014 has been selling Real and Articical Jwellery both Online and through its Franchise Stores spread across South India. • Their mission is to be an affordable Brand for Women mostly looking out to wear Occasion based Jwellery. to the emergency room. From earings to Bangles, Jumkey has numerous Franchise stores throughout the country. • Book My Mantra partnered with Jumkey to handle the SEO/PPC for 11 of their locations. The impressive results we delivered resulted in our expanding our team to all 3 city locations. 174,510 Leads acquired in just 10 Months of Digital Marketing

2. CASE Study Our 4-Pronged PPC Strategy… As a highly successful multi-location, online and Offline e-Commerce provider, Jumkey has unique needs when it comes to paid advertising. Fortunately for them, managing multi-locations is our specialty. As part of our paid strategy, we implemented – and continue to run – a 4-pronged approach to PPC: • Center-level Budgets • Geo-fencing • Direct Response Keywords • Ad Structure 48% leads acquired Organically at no extra cost

3. CASE Study Center-level Budgets • Center-level, individual budgets, allow each Jumkey store location to have its own PPC campaign. This type of granular control gives us the freedom to make both Market and Center level decisions based on specific goals and campaign results. • In our experience working with multi-location brands, we’ve discovered that managing a shared budget increases the chances of runaway spend on high CPA keywords. • As a result, we instituted center-level budgets that allow us to allocate more spend to campaigns where leads can be acquired at a cheaper cost. Unique Offer Landing Pages introduced for Max Productivity

4. CASE Study Geo-fencing • Our approach to geo-fencing varies from client to client. In the case of Jumkey, our campaigns use a 1-3-5-mile radius target bid, modifying +10% at 1 mile, flat bid at 3 miles, and -10% at 5 miles. • These modifiers help us account for areas of overlap and ensure that the most localized searches take precedence per each location. Direct Response Keywords • By focusing our budget on direct response keywords with the highest search volume (including buy jewellery online, jewellery store near by, real jewellery at cheap price, and gold jewellery), we generated a $4.38 CPA in 2019. • Comparatively speaking, symptom and upper level keywords are more likely to have CPCs of $20+. As a result, we find them more effective when used through Display Ads. Radius Target Bid strategy Implemented as part of Geo-Fencing

5. CASE Study Ad Structures We employ the maximum use of ad extensions in order to consume the most ad space possible and push competitors away from valuable ad real estate. The extensions we use: • Call extensions • Location extensions • Sitelink extensions • Callout extensions • Dynamic structure snippets In addition to making each ad more robust in size, these extensions present searchers with useful and relevant information, increasing the chances of a click to conversion. When it comes to digital marketing, that means focusing on local listings. More and more consumers turn to search engine results and, specifically, local map listings, prior to making a conversion. We knew it was pivotal that Jumkey become the leader in local map listings. Jumkey - Ranked #1 in local map listings in 50% of searches and Ranked in positions 1-3 (the visible 3-pack) of the map listings in 97% of searches Ranked #1 in local map listings in 50% of searches

6. CASE Study Populating the Search Pages The more often a brand appears on a search engine results page, the more likely users will click and convert. • While BMM’s custom SEO strategies helped Jumkey appear on page 1 of Google’s search pages in 100% of all searches, we are equally as proud of our ability to help them appear a second time on these results pages in 92% (33/36) of searches. • By incorporating this organic approach, we were able to provide Jumkey with more than 85,000 organic leads. Over the last few months we have now Deliver all the following to Jumkey: • SEO • Directory and Reputation Management • Digital Advertising • Dynamic Call Tracking • Content Marketing • BI/Analytics • PPC Campaign Management Jumkey appear on first page in 100% of all searches

7. CASE Study Results • The marketing team we’ve assigned specifically for Jumkey perform regular checkups, not only to ensure the health of the campaigns, but to determine how best we can adapt our strategies for further growth. • Our SEO/PPC campaigns are closely monitored and built upon to ensure that Jumkey continues to see the type of paid and organic results we’ve established from the onset. Here are a few results of our plan 40,210 Orders Received 88,806 Paid Leads 174,510 Leads in 10 months 85,704 Organic Lead More than Fourty Thousand orders received in just 10 Months

8. CASE Study Why Book My Mantra ? 2000+ Projects Delivered 100% Customer Focus 100% Transparent Price 100% Timely Delivery 1200+ Clients Served 96% Client Retention 30 Years Of Experience 2000+ Projects Delivered with 1200+ Clients

9. CASE Study Some of our Other Clients… Startups Hotels Real Estate University Big Brands Delivering Quality for more than 10 years

10. CASE Study BOOK MY MANTRA Web:www.bookmymantra.com Email –info@bookmymantra.com Mobile – +91-9667628204 Thank you for your time Noida • Pune • Mumbai • Delhi • Gurgaon