Digital Marketing, Google Ads, SEO, SMM, Email, SMS | Book My Mantra

1. CASE Study Doubled Vein Patients for Medanta • BMM Digital Marketing focused on the channels that would get Medanta Peripheral Vascular and Endovascular Science Department led by Dr. Rajiv Parakh to their goal the fastest. • The result was a 93% increase in new patient requests in five months. • Medanta is a multi-super specialty hospital in Gurugram. The hospital has more than 1600 beds and has expanded its outreach to other cities including Lucknow, Indore and Ranchi. • They enquired with BMM team with one goal in mind: a wealth of new patients. Medanta wanted to grow their patient roster faster and more efficiently. • After consulting with the team at BMM, we did a thorough evaluation of their existing website, mobile experience, and SEO performance. • We identified opportunities for growth, and drafted an ROI-focused plan to partner with Medanta and achieve the medical practice growth they were looking for. 93% increase in Vien Patinets in Five Months

2. CASE Study SEO & PPC Optimization First, we needed to redesign the specific pages of the website. It needed to load faster, get optimized for mobile, and go through a thorough SEO optimization process. Without a top-notch, optimized destination, none of the leads we sourced through paid media or SEO would be likely to convert at a stellar rate. Some of the problem areas we marked in the plan for website improvement were: • Redesign the webpages to be responsive, so that the mobile phone experience would be just as dynamic as the full-screen desktop experience. • Optimize images to improve website loading speeds. Slow-loading sites are ranked lower by Google’s ranking algorithms. • Organize and optimize content. It pays to have the right SEO-optimized language worked skillfully into the site to ensure that people searching for your services find the site organically. In this case, terms like “heart doctor” and “cardiovascular specialist” needed to be wisely worked into the site, in headers and in quality, long-form web content. • We needed to give Medanta complete visibility into how their paid media and SEO efforts were doing. So we put them in the driver’s seat – no more flying blind. We delivered a custom marketing dashboard in CRM, so medanta could see every conversion. Aimed at 200% efficient Keywords to reduce Budget Spent

3. CASE Study Building ‘D’ Pay Per Click Machine • Every good pay-per-click campaign ends in conversions, which usually happen on landing pages. To get a higher conversion rate, the landing pages need to be tailor-made . • So after an in-depth discussion with the Medanta existing website team, we designed, built, and launched sleek, custom landing pages, tailored to specific PPC campaigns, to ensure they would start to get optimum results. Then we launched a comprehensive PPC campaign to target the North India area. • Why fence these PPC campaigns off in the North Indian area? We went with a designated market area because we wanted Medanta to get the most out of their PPC budget, by maximizing their visibility in the most crucial location. • We also introduced the section on Updates for You section to assist with App downloads for the same PPC Patients. 85% plus optimized Landing Pages

4. CASE Study ‘D’ Real ROI • New patient appointment requests began streaming in from the new PPC campaigns immediately, but we weren’t finished. We had to keep pushing and optimizing until we got the real ROI the client was looking for. The big win came from another channel: organic search. 20% increase in New Visitors & 40% reduction in Bounce

5. CASE Study SEO for the Win • We added image compression and browser caching. We coded the Pages to be responsive, so that it worked equally well as a mobile-first website and as a desktop site. We optimized the content to make sure it would perform well for the SEO keywords. • Then when Medanta was happy with the look and feel of their new website, we launched. • After we launched the brand new website, Medanta saw traffic improve right away. SEO ranking metrics rose sharply for 108 strategic search terms over the following weeks. • Medanta ranked number one in unpaid, organic Google search for terms that bring in new patients – terms like “vein treatment,” “cardiovascular specialists,” and “heart doctor near me.” Through the pull of truly effective organic search optimization, Medanta began to reach new patients. Organic SEO ranking wins: • Medanta organic search rankings improved for 108 strategic SEO keywords. • Medanta ranked in the top three Google search results for 68 key search terms. • Organic website visits shot up 25% year over year, with a 20% increase in new visitors. Search visibility rose a full 24%.. • It provides a more focused experience, guiding new patients through the funnel, leading them to convert to new patients. 25% increase in Organic traffic in 3 months

6. CASE Study User Friendly Design Introduced 93% increase in Vien Patinets in Five Months

7. CASE Study Building ‘D’ Pay Per Click Machine • This is why BMM is ROI-driven • We get results. We partnered with the Medanta team, listened to their big goals to grow the practice, and hustled at a smart strategy until it worked. • The bottom line? Over a five-month period, patient appointment requests skyrocketed 93%. 24% increase in Visibility at no Extra Cost

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