Digital Marketing, Google Ads, SEO, SMM, Email, SMS | Book My Mantra

1. Book my Mantra Technology | Marketing | Content 1200+ Clients • 96% Retained • 30 Years of Experience FASHION  STORE  CASE  STUDY   Jumkey Jewellery Web: www.bookmymantra.com Email – info@bookmymantra.com Mobile – +91-9667628204

2. 2   JUMKEY  JEWELLERY   Jumkey since 2014 has been selling Real and Artificial Jewellery both Online and through its Franchise Stores spread across South India. Their mission is to be an affordable Brand for Women mostly looking out to wear Occasion based Jewellery. to the emergency room. From earrings to Bangles, Jumkey has numerous Franchise stores throughout the country. Objec:ve   At   BMM   we   are   constantly   •  Brand Building •  Regional Lead Generation •  Multi-Location Retain Marketing •  Increased Online Presence assessing   and   refining   strategies.   That   way   we   can   replicate  what  works,   and  address  what  doesn’t.   Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com

3. 3   TARGET   SERVICES     Multi-Location Retail Brand Building & Marketing Digital Marketing: SEO Reputation Management PPC Content Marketing BI/Analytics THE   DURATION   RESULT   12 Months 174,510 Leads acquired in just 10 Months of Digital Marketing Challenge   Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com

4. Web: www.bookmymantra.com 4   THE  CHALLENGE   As a highly successful multi-location, online and Offline e- Commerce provider, Jumkey has unique needs when it comes to paid advertising. Fortunately for them, managing multi-locations is our specialty. As part of our paid strategy, we implemented – and continue to run – a 4-pronged approach to PPC: Center-level Budgets Geo-fencing Direct Response Keywords Ad Structure Email – info@bookmymantra.com | Mobile – +91-9667628204

5. 5   Book My Mantra partnered with Jumkey to handle the SEO/PPC for 11 of their locations. The impressive results we delivered resulted in our expanding our team to all 3 city locations. THE  TRICK   Centre Level Marketing Geo Fencing Direct Response Keywords Ad Structures We employ the maximum use of Ad Extensions in order to consume the most ad space possible and push competitors away from valuable ad space Our approach to geo-fencing varies from client to client. In the case of Jumkey, our campaigns use a 1-3-5-mile radius target bid, modifying +10% at 1 mile, flat bid at 3 miles, and -10% at 5 miles. By focusing our budget on direct response keywords with the highest search volume, we generated a $4.38 CPA in 2019. Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com

6. 6   OUR   STRATEGY   More and more consumers turn to search engine results and, specifically, local map listings, prior to making a conversion. We knew it was pivotal that Jumkey become the leader in local map listings. Our approach to Geo-Fencing varies from client to client. In the case of Jumkey, our campaigns use a 1-3-5-mile radius target bid, modifying +10% at 1 mile, flat bid at 3 miles, and -10% at 5 miles. By focusing our budget on Direct Response Keywords with the highest search volume (including buy jewellery online, jewellery store near by, real jewellery at cheap price, and gold jewellery), we generated a Rs. 223 CPA in 2019. We employ the maximum use of Ad Extensions in order to consume the most ad space possible and push competitors away from valuable ad space Web: www.bookmymantra.com Email – info@bookmymantra.com | Mobile – +91-9667628204

7. 7   CENTRE   LEVEL   STRATEGY   More and more consumers turn to search engine results and, specifically, local map listings, prior to making a conversion. We knew it was pivotal that Jumkey become the leader in local map listings. Center-level, individual budgets, allow each Jumkey store location to have its own PPC campaign. This type of granular control gives us the freedom to make both Market and Center level decisions based on specific goals and campaign results. In our experience working with multi-location brands, we’ve discovered that managing a shared budget increases the chances of runaway spend on high CPA keywords. As a result, we instituted center-level budgets that allow us to allocate more spend to campaigns where leads can be acquired at a cheaper cost. Web: www.bookmymantra.com Email – info@bookmymantra.com | Mobile – +91-9667628204

8. 8   RESULTS   Our SEO/PPC campaigns are closely monitored and built upon to ensure that Jumkey continues to see the type of paid and organic results we’ve established from the onset. 174,510   85,704   #1   Leads Organic Leads Google Organic Search 40,210   88,806   Paid Leads Orders Received Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com

9. 9   2000+   Projects Delivered 96%   Client Retention WHY  US   1200+   Clients Served 30  yrs   Combined Experience Book My Mantra is result-oriented delivering surprising results for more than 10 years We have a startup aura striving everyday to bring innovation in clients’ business to help achieve their goals faster 100%   Timely Delivery 100%   Transparency 100%   Customer Focus Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com

10. 10   OUR   CLIENTS   BIG   BRANDS   HOTELS   STARTUPS   UNIVERSITIES   REAL  ESTATE   Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com

11. 11   Thank  You   Web: www.bookmymantra.com Email – info@bookmymantra.com Mobile – +91-9667628204