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Measuring E-commerce in the 32nd Voorburg Group Meeting in New Delhi, India

This meeting discusses the measurement challenges and definitional differences in measuring e-commerce across countries, with a focus on retail trade. The group aims to formalize and clarify the questions being asked and the concepts being defined.

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Measuring E-commerce in the 32nd Voorburg Group Meeting in New Delhi, India

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  1. 32ndVoorburgGroup Meeting New Delhi, India Measuring E-commerce

  2. Current E-Commerce Products • E-Stats • Annual data product • Started 1999 • Various length of time series by subject matter area (1998-2010) • Coverage: manufacturing, wholesale trade, retail trade, selected service industries • Retail E-commerce Sales Report • Quarterly • Continuous starting in Q4, 1999 • Based on Monthly Retail Sales sample

  3. Growth of E-Commerce Growth as % of total Revenue by sector • Manufacturing 18.1 to 63.2 • Wholesale Trade N/A to 30.2 • Retail Trade 0.2 to 7.2 • Selected Services 3.0 to 3.9 Clearly big enough to measure!

  4. Measurement Challenges • Variations in definitions • One size fits all • Often a mixture of traditional economic activity and e-commerce • Respondent understanding of the inquiries • Unclear what is being collected • Retail trade – logistics, order on-line, fulfill in store, omni-channel distribution • Services – trading equities and securities, airlines, car rental, other? • Unclear classification of products like logistics services provided by on-line retailers for others, intermediaries in service transactions – on-line

  5. Definitional Differences within US and Across Countries

  6. What does retail trade want and what can they provide? • Met with major retailers and the national association • Accounting can provide some things, operations can provide anything? • More interested in timely product category data than e-commerce data • No consistent definition of e-commerce across attendees • What is e-commerce? Only delivered to customer, using e-commerce platform, mix of store fulfillment and e-commerce order? • Where are sales booked? Financial market metrics vs. practical considerations • No clear answers

  7. Questions for the Group • What questions are we trying to answer with e-commerce statistics? • How should we formalize and memorialize the questions? • Are different users asking different questions? • Are we defining concepts the same as our respondents do?

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