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APPYHorse

APPYHorse. Founded in February 2013. Appyhorse is a application that detects Horse meat in meat products. Facebook, Twitter & Wordpress were our three primary social media websites. Linkedin & Google+ were are two secondary social media websites. Introduction.

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APPYHorse

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  1. APPYHorse

  2. Founded in February 2013. Appyhorse is a application that detects Horse meat in meat products. • Facebook, Twitter & Wordpress were our three primary social media websites. • Linkedin & Google+ were are two secondary social media websites. Introduction

  3. The project comprised of launching a application called Appyhorse. Making the logo and setting up all needed social media websites. • Updating our social media websites regularly was conducted in the following weeks. • Planning our viral was our next step. We had several meetings using story board techniques, script brain- storming and filming location ideas.

  4. Target market: Ages 18- 54. • Distribution: iTunes App store. • Social Media: Three primary & Two secondary. • Facebook, Twitter, Wordpress, Google+ & Linkedin. • https://www.facebook.com/pages/Appyhorse/512706508781200?ref=hl • https://twitter.com/Appyhorse1 Methodology

  5. Idea Generation. • Filming locations. • Editing: Movie Maker & Audacity. • www.youtube.com/watch?v=5I8s5BYGANI Viral recording

  6. Operating the social media websites on a daily basis with updates and statistics. • Different sections: How it works, horse meat scandal & photos in relation with the application. • Finding relevant media to co- operate with our application. • We discovered a lot of time and dedication needed in producing the viral, meetings, storyboard sessions and regular updates of social media sites Findings

  7. Underestimated how difficult it would be to design and produce the viral. • Underestimated how difficult it would be to get the viral viewed by the audience. • Positives we can take e.g use of tools and ability to create and to conclude the promotion of an application to the market. Conclusions

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