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MonCar Joomla!

MonCar Joomla!. User Reports. Dylan Keenen Pat Graves Grant Harmon Dominique Larongriggs. Introduction. In order to test the market and evaluate the feasability of our project, we decided to interview a variety of users. These included the following: - The U.S. Conscious Consumer

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MonCar Joomla!

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  1. MonCar Joomla! User Reports Dylan Keenen Pat Graves Grant Harmon Dominique Larongriggs

  2. Introduction In order to test the market and evaluate the feasability of our project, we decided to interview a variety of users. These included the following: - The U.S. Conscious Consumer - The Organic Farmer - The Web Designer  - The CAN Consumer - The Rural Farmer - Christopher Bacon

  3. Who: Random shopper at New Leaf market Her Responses (in short): She was a socially-conscious shopper but did not like using the computer. She would love to buy jam and pasta sauce from Venezuela but would pay no more than market price now. What did we learn: Socially-conscious shoppers usually have money to do so. There are consumers who don't use the Internet. Maybe selling the jam and sauce in a grocery store is another possibility. User 1: U.S. Consumer

  4. Who: UCSC student with experience in organic farming in Costa Rica His Response:  He thought that using a computer to sell farm products is a great way. However, web management may to be time consuming for the average organic farmer What did we learn: Fair trade is only very profitable for large-scale farms in South America Farmers may need external help designing and managing websites The web would provide a great resource for farmers to spread consciousness and share farming techniques User 2: Organic Farmer

  5. Who: Seth, a GIIP Weblab student, was asked to analyze the Joomla Store Prototype. His Thoughts:  Align images so that you have a  horizontal line across all images and text. Display prominently on the purchase page that this website uses secure financial protocols, and paste security company logo  to ensure consumer confidence. The ability to select images for a closer look is great.  Larger headers for the in-article category description, such as "Power Tools",  to draw more attention to this page title. We also discussed the pros and cons of the two templates I have been using, Green Life and Green Leaf. Green Life has a more on-message (organic) look, but the background color does not match the white background of images in the store. Green Leaf has a white background, but Seth suggests I attempt to configure the CSS of the Green Life store to have a white background.  User 3: Web Design Perspective

  6. Conscious Consumer:  Natasha, a CAN coffee consumer Her response: To trust an organization that says it is selling fair trade direct-- there needs to be sufficient evidence, easily accessible on the website. What did we learn? -The Moncarjoomla.com website needs to be easily readable, and be clear about how the project is working.   -Minimize unnecessary info that makes the website difficult to navigate  -Maximize the proof User 4: CAN Consumer

  7. Who: Carlos, a farmer selling strawberries in SC Response: If he had access to the internet, he would want (1) to use it to learn English (2) to sell the products from the farm he works at (3) to find a girlfriend. What did we learn: -What people want to use the internet for is varied.   -Selling products online is not his first priority -We need to think about how his priorities would change after learning to use the net. Would he keep trying to sell goods, if it wasn't successful?  User 5: Rural farmer

  8. Who: Christopher Bacon, environmental social scientist/agroecologist studying sustainable community development in the Americas Response: In order to make our project more economically effiecient, it is better to distribute and sell products within Venezuela/South America, instead of focusing on US citizens as our primary consumers. What did we learn: - We should focus on selling within Venezuela or South America - Bring US products to Co-ops to compare taste/quality - Be aware of universal co-operative principles User 6: Christoper Bacon

  9. Conclusion Purpose for Selection: We chose the subjects we did in order to gain insight from a variety of possible "users" of our technology/project. Influence of Users: Through our interviews, we have changed are project in a variety of ways: (1) focus on DIY fair trade instead of certification, (2) really use our website/presentation layout to advertise the ethical value of our product, (3) advertise appeal of selling online to Venezuelan people, and (4) focus on consumers within Venezuela or Latin America as the primary consumer population. What still needs to be done: As of now, we have little to no insight on our consumer base within Venezuela or Latin America as a whole. Our next task in this methodology is to gain insight from the consumer-base within Venezuela who would purchase our products online.

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