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Types of Persuasive Appeals:. EMOTIONAL (Pathos) -plays to the feelings or emotions of the audience. E motional language and numerous sensory details. Most commonly self-interest, fear, pity, humor, sympathy, jealousy, desire, or pride.
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Types of Persuasive Appeals: EMOTIONAL (Pathos)-plays to the feelings or emotions of the audience. Emotional language and numerous sensory details. Most commonly self-interest, fear, pity, humor, sympathy, jealousy, desire, or pride. ETHICAL (Ethos)- plays to the values or principles of the audience. Such as fairness, honesty, freedom, loyalty, patriotism, helping the less fortunate, education, kindness to animals, respect for the elderly. LOGICAL (Logos)- uses logic to support a claim or argument. Gives facts and evidence toward the rational (level-headed) way of thinking .
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