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AMA SESSION ON EROS NOW WITH

Join Mallika Dua as she takes over our Instagram stories and discusses youth problems while promoting the original series Enaaya. Watch as Mallika, in her quirky Tinder Aunty persona, answers questions on love, marriage, sex, and career aspirations with her unique twists.

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AMA SESSION ON EROS NOW WITH

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  1. AMA SESSION ON EROS NOW WITH Tinder Aunty Ft. Mallika Dua

  2. Objective & Idea The primary objective was to build conversation around Enaaya - an original series about College life, music and friendships. In order to garner more engagement from youths, we got Mallika Dua on board to take over our Instagram stories and talk about the problems of youth and plug in Enaaya as well.

  3. CONTENT In her Tinder Aunty avtaar, Mallika Dua responded to the questions posed by the audience. From love, marriage, sex to career aspirations, Mallika responded to all the questions with her own quirks and twists.

  4. HOW DID WE DO IT? • We started with announcement posts to create buzz around the activity. • After each session of one hour, we rounded up the best responses and posted short videos of the same on all our platforms. • A round-up video of the best responses was posted on our YouTube channel as well.

  5. DAY-WISE STORY PERFORMANCE

  6. RESULTS Garnered 750k+ views for the AMA session 300% increase in overall page interaction during the activity week compared to weekly average 150% increase in overall profile visits compared to weekly average Content discovery increased by 350% post Mallika Dua’s AMA session

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