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Young People's Tabloid Reading Behavior: Insights from a Study by Susan Mogari

Discover why young women and men aged 17-25 read tabloids through individual questionnaires in schools and communities. Females enjoy gossip and fashion while seeking information on celebrities and studying, while males value sharpening their minds, staying informed, and reading unusual stories on people they admire. Explore how tabloids provide affordable news in a language that resonates with youth.

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Young People's Tabloid Reading Behavior: Insights from a Study by Susan Mogari

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  1. Why do young people read tabloids By Susan Mogari

  2. Methodology • 5 young women and men between the ages of 17-25 • In schools and communities • Questionnaire administered individually.

  3. What makes you read tabloids?Female • Gossip • Fashion • Know more about rich people and celebrities • Information about studying • New news

  4. What makes you read tabloids?Male • Sharpen my mind • Be informed • Unusual stories • About people I look up to • Gossip, mgosi

  5. Why? Female/male • Gossip • Affordable • In a language we understand

  6. Main source of news

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