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Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property DESCRIPTION 11 minutes ago - COPY LINK TO DOWNLOAD : https://maulkilasjia.blogspot.com/?read=B005P6B8GY | DOWNLOAD/PDF Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property | Whether you call it 8220harvesting intangible assets8221 or 8220intellectual property management,8221 organizations must make the most of everything they have to remain competitive and experience continual growth.In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world8217s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise.Featuring instructive examples from organizations including Proctor &Gamble, IBM, and Google, Haresting Intangible Assets revals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You8217ll learn how to:implement IP-driven growth and licensing strategies,foster a culture of innovation,turn research and development into revenue,and maximize your company8217s profits.Smart companies reap what they sow. Haresting Intangible Assets givs readers the tools they need for a profitable harvest.
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