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Chatbots are beneficial for lead generation in many ways. They can provide 24/7 lead generation and support, increase conversions by promoting your lead magnets, gather data and contact information, help you better understand and segment your target audience, automate interactions between businesses and customers, and make it easier for you to understand your audience. Chatbots can also complement email communication, qualify leads in seconds, enhance the B2B customer experience, and increase ROI.
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How chatbot is helpful for lead generation A chatbot is a program that looks, feels, and sounds like a human. These highly engaging programs live inside messaging apps and are trained using machine learning to understand the intent behind every message, which it then leverages to conduct transactions. A chatbot can help you understand your audience and make sales over the phone without an agent too. What's more, it can collect feedback on products, identify sales leads and enable product recommendations.
A chatbot will be an active listener 24/7 at your disposal. It can answer any questions a customer may have, if you’ve ever tried to solve a query through a phone call or an email, you would know that you must wait for hours before getting a reply. It will also be able to handle your calls and emails in between. Chatbots are one of the best ways to talk to your customers. You can give them information about your product, leads and even sales. In today's world, people don't prefer to browse for hours on end or listen to a long sales pitch. People want information when they want it and where they want it. Your chatbot can achieve this for you in a matter of seconds!