Insights from the MACE Compensation & Operations Surveys

1. Insights from the MACE Compensation & Operations Surveys Larry Dowell, Dowell Management

2. Compensation & Benefits Survey 2012

3. About MACE • Founded in 1972, serves five-state region • Iowa, Minnesota, Nebraska, North Dakota, South Dakota • Purpose is three-fold • Provide continuing education opportunities • Facilitate connection with industry peers • Develop a regional ethic among chambers of commerce • Expanded Product Line • Annual Conference • Compensation & Benefits Survey • Membership Satisfaction Survey • Newsline • Chamber Insight Webinars

4. Survey Background • Methodology • Self reporting, sampling, corrupt data • Who was surveyed • Iowa, Illinois, Nebraska, Minnesota, North Dakota, South Dakota, Wisconsin • Who participated

5. State Participation 49 6 WI 26% IL 20% 56 SD 4% 8 IA 19% 42 ND 3% 40 12 NE 6% MN 23% Trend Lines Overall, participation was up in 2012 from 2010. The addition of Illinois in 2012 increased overall numbers substantially.

6. Gender of Chief Paid Executive 36.7% 63.2% Percentages have remained stable since 2008

7. Age of Chief Paid Executive 5% 10% 20% 35% 18-29 30-37 38-45 46-55 30% Over 55

8. Interesting 2012 Facts 93% 4% 44.7 92% Average retirement match by employer for Executive Of chambers have a full-time Chief Paid Executive Average age of chamber Executive Chambers surveyed use Facebook. 15% have a mobile app. $35,658 $309.51 $16,225 Average amount added to reserves during last fiscal year Special Projects Manager is the lowest paid professional staff member Average monthly amount employer pays for Executive’s auto reimbursement

9. Chambers that operate a CVB Illinois 10% Minnesota Iowa 35% 33% Nebraska 50% North Dakota South Dakota Wisconsin 85% 38% 0%

10. Expense Categories Trends Generally, as budgets increase, the percentage spent on programs also increases. 16% 33% 48% Rent, utilities, buildings, equipment, etc. Salaries, benefits, etc. All other expenses Operations Programs Administration

11. Does chamber directly contribute to cost of medical insurance? 49% 51% 2012 Yes No 2010 Medical Insurance Half of chambers surveyed contribute to medical insurance. Over 95% of chambers with budgets over $300,000 contribute to the cost of medical insurance.

12. If yes, what percent is paid for by the Chamber?

13. Market Penetration 29% 14% 45% $750k ↑ $50k ↑ $200k ↑ % of businesses who are chamber members drop as chamber grows larger Chamber members Potential chamber members

14. Membership Models Trends 10% of chambers using membership investment formulas plan on changing their membership model in the next 24 months 40% 10% 50% Members choose dues levels based on needs or interest Traditional dues formula factoring in employee count, etc. Hybrid or other approaches Tiered Dues Other Investment Formula

15. Compensation

16. Annual Base Salary 2008 2010 2012 2006 Mean $47,045 $54,082 $32,423 $55,060 $35,281 $50,198 $53,407 $33,686 $56,257 $65,239 $34,217 $55,007 Chief Paid Executive Vice President Membership Manager

17. Bonus Opportunity

18. Profile of the Average Chamber Executive $200,001 - $300,000 $500,001 - $750,000 $50,001 - $100,000 More than $1 million • Male • 46 years old • Bachelor’s • 7-10 year tenure • 607 members • $82,433 • Male • 47 years old • Bachelor’s • 11-15 year tenure • 1,154 members • $131,825 • Female • 45 years old • Bachelor’s • 4-6 year tenure • 200 members • $36,230 • Female • 46 years old • Bachelor’s • 7-10 year tenure • 401 members • $51,971

19. Chamber Operations Survey 2013

20. State Participation WI 20% IA 31% • Methodology • Self reporting, sampling, corrupt data • Who was surveyed • Iowa, Nebraska, Minnesota, North Dakota, South Dakota, Wisconsin • Small vs. Large Chambers SD 12% ND 5% NE 10% MN 23%

21. Survey Categories • Organizational Structure and Function • Governance • Membership • Communications • Staffing & Continuing Education • Events • Public Policy and Political Action • Financials

22. Organizational Structure & Function Lost a Major Function Have an adopted strategic plan U.S. Chamber Member 8% 57% 78% 40% of those are no longer the primary economic development organization

23. Governance Average Board Size VOTING Below $50k NON-VOTING COMMITTEE $200k - $300k $750k – $1m > $1m

24. Membership

25. Communication Newsletters Yes No 41% 59% Printed Email Local Paper PDF Website 69% 31% 77% 23% 45% 55% 12% 88%

26. Staffing & Continuing Education Average employee tenure is 6.5 years Regardless of size of chamber Full-Time Management Full-Time Non-Management Part-Time

27. Events 35% Free Membership Events Community Events Paid Membership Events Non-member premium on events Average # of events last year 11 16 7

28. Public Policy & Political Action At what levels do you advocate on behalf of members? 14% None 70% Local 6% 46% 60% State Have a PAC Have a Public Policy Committee 30% Federal

29. Financials Profitability 71% 77% 72% 55% 2008 2012 2010 2013 40 53% 47% Non-Dues Revenue Non-Dues Revenue Dues Revenue Average dues vs. non-dues Revenue

30. Conclusion Full compensation survey report is available on MACE Websitewww.MidAmericaChamberExecutives.com Watch for the full Operations Survey Report this fall Chambers desiring custom reports or specific data requests should be directed to: Carrie Kirkpatrick Dowell Management carrie@dowellmgmt.com 651-293-1023

31. Thank you Any questions?