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Prosumers and Algorithmic Truth

Prosumers and Algorithmic Truth. John Jones West Virginia University @johnmjones. argument. personalized results. Zittrain, J. (2008). The Future of the Internet: And How to Stop It. New Haven, CT: Yale UP. “safe” (Zittrain, p. 3).

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Prosumers and Algorithmic Truth

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  1. Prosumers and Algorithmic Truth • John Jones • West Virginia University • @johnmjones

  2. argument

  3. personalized results

  4. Zittrain, J. (2008). The Future of the Internet: And How to Stop It. New Haven, CT: Yale UP.

  5. “safe” (Zittrain, p. 3) Zittrain, J. (2008). The Future of the Internet: And How to Stop It. New Haven, CT: Yale UP.

  6. (for shopping)

  7. “network of control” (Zittrain, p. 3) Zittrain, J. (2008). The Future of the Internet: And How to Stop It. New Haven, CT: Yale UP.

  8. “network of control” (Zittrain, p. 3) Zittrain, J. (2008). The Future of the Internet: And How to Stop It. New Haven, CT: Yale UP.

  9. consumerist

  10. less structured, more dangerous

  11. (for shopping)

  12. generative

  13. PageRank

  14. “personalized page ranks” powering “personal search engines”…

  15. …could "[guess] a large part of" user "interests" and therefore operate more "efficiently" (p. 12) Page, L., Brin, S., Motwani, R., & Winograd, T. (1999). The PageRank citation ranking: Bringing order to the web.

  16. Marissa Mayer

  17. "the search engine of the future will be personalized" and the effect of this personalization will be …

  18. …"better results" for users compared to traditional search (qtd. in Vaidhyanathan, p. 183). Vaidhyanathan, S. (2011). The Googlization of Everything (And Why We Should Worry). Berkeley: U of CA Press.

  19. …"better results" for users compared to traditional search (qtd. in Vaidhyanathan, p. 183). Vaidhyanathan, S. (2011). The Googlization of Everything (And Why We Should Worry). Berkeley: U of CA Press.

  20. “narrowcasting”… Vaidhyanathan, S. (2011). The Googlization of Everything (And Why We Should Worry). Berkeley: U of CA Press.

  21. “efficient”… Vaidhyanathan, S. (2011). The Googlization of Everything (And Why We Should Worry). Berkeley: U of CA Press.

  22. “threaten republican values”… Vaidhyanathan, S. (2011). The Googlization of Everything (And Why We Should Worry). Berkeley: U of CA Press.

  23. “the unexpected, the unknown, the unfamiliar, and the uncomfortable” (p. 183) Vaidhyanathan, S. (2011). The Googlization of Everything (And Why We Should Worry). Berkeley: U of CA Press.

  24. “is not making universal knowledge universally accessible”… Vaidhyanathan, S. (2011). The Googlization of Everything (And Why We Should Worry). Berkeley: U of CA Press.

  25. “essential information”… Vaidhyanathan, S. (2011). The Googlization of Everything (And Why We Should Worry). Berkeley: U of CA Press.

  26. “highly ranked on Google searches in Sydney & buried on the 9th page of results in Sao Paulo” (p. 139) Vaidhyanathan, S. (2011). The Googlization of Everything (And Why We Should Worry). Berkeley: U of CA Press.

  27. “highly ranked on Google searches in Sydney & buried on the 9th page of results in Sao Paulo” (p. 139) Vaidhyanathan, S. (2011). The Googlization of Everything (And Why We Should Worry). Berkeley: U of CA Press.

  28. two points

  29. personalized results

  30. algorithms

  31. arguments

  32. first

  33. search enforces hierarchies

  34. generative web

  35. second

  36. hierarchies

  37. closed

  38. algorithms

  39. beyond critique

  40. beyond critique

  41. different person

  42. unique search history

  43. different location

  44. compare

  45. comment

  46. first

  47. directory

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