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Scotian Pride 2009 Ruth Salmon, Executive Director, CAIA

Scotian Pride 2009 Ruth Salmon, Executive Director, CAIA. Government Relations & Communication. Aquaculture Sustainability Checklist. Written in response to Greenpeace Distributed in partnership with Canadian Council of Grocery Distributors. Communications Strategy. Intelligence

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Scotian Pride 2009 Ruth Salmon, Executive Director, CAIA

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  1. Scotian Pride 2009 Ruth Salmon, Executive Director, CAIA

  2. Government Relations & Communication

  3. Aquaculture Sustainability Checklist • Written in response to Greenpeace • Distributed in partnership with Canadian Council of Grocery Distributors

  4. Communications Strategy • Intelligence • What’s being said, who’s listening? • Establish a national voice • Compelling message platform • Web presence • Proactive editorial outreach • Nimble media relations • Coordination with regional associations

  5. Web

  6. White Paper • ‘A Canadian Opportunity’ • Bright light in Canadian economy • Poised to become a world leader • Call to action: Efficient regulation, public infrastructure, R&D • Outreach strategy • Priority: National editorial board meetings • Wider distribution: Business reporters, business councils, chambers of commerce, boards of trade, university researchers, government, trade publications.

  7. Media Relations • 2 Strategies Proactive media • pitching news & interesting stories Reactive media • correcting misinformation

  8. Media relations • New species (in progress) • Arctic Char, Atlantic Cod, Halibut, Sablefish • New technologies • Women in aquaculture • First Nations in aquaculture

  9. Seafood Roadshow • Markets: Toronto, Calgary, Vancouver, Halifax • Purpose: Diversity / quality of farmed seafood • Targets: Media / stakeholders

  10. Sustainability Outreach Joint initiative with DFO & Fisheries Council of Canada • Aimed at bringing the Canadian Seafood sustainability message to buyers and key influencers in selected US cities. • The meetings help to open a dialogue with buyers

  11. Framing Our Message

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