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CompanyName

CompanyName. FirstName LastName, MITLabOrDept, email@mit.edu FirstName2 LastName2, MITLabOrDept, email2@mit.edu …etc. TodaysDate * contactemail@mit.edu. What. One paragraph, crisply written. An “elevator pitch” of what you propose to do. Joost’s Elevator Pitch Formula – fill in {between}:

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CompanyName

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  1. CompanyName • FirstName LastName, MITLabOrDept, email@mit.edu • FirstName2 LastName2, MITLabOrDept, email2@mit.edu …etc TodaysDate * contactemail@mit.edu

  2. What • One paragraph, crisply written. An “elevator pitch” of what you propose to do. • Joost’s Elevator Pitch Formula – fill in {between}: • “{ABC Corp} is an {Industry} venture developing {Products/Services} for {Markets/Customers}. • We solve the {Pain/Problem} using our unique {Technology/Products}. • Our team includes {ImpressiveTalent}. • Unlike {traditional/competitors} we offer {some key, dramatic improvement}.”

  3. Why • Size of market, who has the problem, who needs a solution, why is it worthwhile?

  4. How • What technology, product, &/or service allows you to solve the problem?

  5. Open • Remaining questions, major concerns & worries, business model (e.g. franchising, microfinancing...) • Key differentiators, advantages

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