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Explore the concepts of cultural imperialism and hybridity in the global media industry, examining evidence, consequences, and origins of domination theories. Compare cultural differentiation, convergence, and hybridity in the context of global media flows. Consider culture as lived experience, mediated communication, resource, and policy discourse.
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Cultural Globalisation: Imperialism or Hybridity? Global Media Industries Session 7 Lecture
Session 6 Roundup Imported TV as evidence of Cultural Imperialism Quick review: Centres of film production as evidence of Cultural Imperialism Race to the Bottom as consequence of overcoming barriers to expansion Postcolonial discourse as origin of cultural domination theories Interdependency has always happened
Hybridity: Global Culture and Identity Cultural differentiation Cultural convergence Cultural hybridity
Four ways of seeing “culture” 1. Culture as lived and shared experience 2. Culture as mediated symbolic communication 3. Culture as resource 4. Culture as policy discourse
Four ways of seeing “culture” 1. Culture as lived and shared experience 2. Culture as mediated symbolic communication 3. Culture as resource 4. Culture as policy discourse
Four ways of seeing “culture” 1. Culture as lived and shared experience 2. Culture as mediated symbolic communication 3. Culture as resource 4. Culture as policy discourse Lose Yourself in Melbourne
Four ways of seeing “culture” 1. Culture as lived and shared experience 2. Culture as mediated symbolic communication 3. Culture as resource 4. Culture as policy discourse
Four ways of seeing “culture” 1. Culture as lived and shared experience 2. Culture as mediated symbolic communication 3. Culture as resource 4. Culture as policy discourse
Four ways of seeing “culture” 1. Culture as lived and shared experience 2. Culture as mediated symbolic communication 3. Culture as resource 4. Culture as policy discourse
Four ways of seeing “culture” 1. Culture as lived and shared experience 2. Culture as mediated symbolic communication 3. Culture as resource 4. Culture as policy discourse
