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IBAC 2014

IBAC 2014. January 10 th - Rome. EXPO MILANO 2015. Theme Feeding the Planet, Energy for Life Date 1 May – 31 October 2015 (184 days) Main targets 130 Countries 20 million visitors (30% foreigners) Exhibition Site Area 1 million square meters Public investments for the Event € 1.3 billion

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IBAC 2014

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  1. IBAC 2014 January 10th - Rome

  2. EXPO MILANO 2015 • ThemeFeeding the Planet, Energy for Life • Date1 May – 31 October 2015 (184 days) • Main targets130 Countries20 million visitors (30% foreigners) • Exhibition Site Area1 million square meters • Public investments for the Event€1.3 billion • Official Participants InvestmentsAround € 1.2 billion Euro • Revenues estimated from tourismAround €4.8 billion

  3. ̴ 310 MILLIONS Overall Corporate Engagement 5

  4. EXPO MILANO 2015 OFFERS COMPELLING BUSINESS OPPORTUNITIES • Partnering with Expo Milano 2015 is an opportunity for companies to develop and demonstrate their competitive edge and push forward their strategic business agendas: Develop and showcase products and services and roll out innovation and new technologies onto the world stage Open dialogue, build understanding with stakeholders and develop strategic relationships and alliances with institutions, policymakers, influencers and key industry players Enrich corporate reputation and brand image through association with positive Expo Milano 2015 values and with best in class Partnering companies 6

  5. GLOBAL PARTNERS PARTNERS PREMIUM PARTNER OFFICIAL PARTNERS OF EXPO MILANO 2015 7

  6. CORPORATE ENGAGEMENT MODEL SERVICE THEME • Food Distribution(Coop) • Coffee (Illy) • Food & Nutrition • Sustainable Agriculture • Cluster (Rice, Cocoa, Spice, Fruit, etc.) • Aree Tematiche (Padiglione Zero, Food in Art, Biodiversity, Children Park) • Theme (wine, spirits, water, etc.) • Children Service (children area, hospitality children) • Connectivity &Services (Telecom ) • IP Network & Solutions (Cisco) • System Integration (Accenture) • Banking (Intesa San Paolo) • Smart Energy & Lighting (Enel) • Edutainment (Samsung) • Safe City & Main OperationCenter (Finmeccanica) • Sustainable Mobility (Fiat) • Satellite (Eutelsat) • Access controls(Came) • Operations (Fiera Milano) • Sustainability in African Countries (Eni) • Other Site Product & Service (furniture/ fittings, facility, bricolage & garden etc.) • Media & Travel Service (es. travel, hotel, Airlines, media) 14 partners already onboard with more than 300 €M invested in Expo Milano 2015 • Naming of physical spaces (Lake Arena, Open Air Theatre, …) • Other

  7. WHY EXPO MILANO 2015? Unique Event in this century on the challenges of food, nutrition and sustainable development which is already "live" today and will culminate in a 6 month celebration Global Neutral Platform aiming to be an aggregator of ideas and contributions being put forth by all the stakeholders in order to leave a social legacy of initiatives and solutions which will live and grow beyond 2015 Outstanding Stage offering remarkable networking opportunities and possibilities of showcasing best practices and cutting edge innovations in the theme of food and sustainability 10

  8. ECONOMIC OUTCOMES • Domestic Production Increase • €23.6 Billions • Added value • €10 Billions • Employment induced • 191,000 Jobs • (average persons occupied in the reference period) • Public investments for the Event • €1.3 Billions • Overall investments by Official Participants • Around €1.2 Billions * “L’impatto di Expo Milano 2015 sull’economiaitaliana”, a survey in collaboration with UniversitàBocconi di Milano. Reference period, 2012 - 2020

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