Join the Bandwagon: A PSA Project

1. Look What I Found!

2. Years ago, parades usually included a brightly decorated wagon on which the band rode. Along the parade route, people were sometimes encouraged to come along and jump on the bandwagon. Today if an advertiser says, “Everyone is using it; you come along and use it too,” he is using the bandwagon technique. Bandwagon

3. An advertisement will show an empty street. The announcer will say, “All your friends are at Jerry Jingle’s new Hamburger Haven, Why aren’t you there too?” A politician will cite a poll that shows 75 percent of the people are satisfied with her work. The meanings of both are about the same: if you don’t want to be left behind, then come to Jerry Jingle’s; if you want to be on the winning side, support the politician. What is the reward of joining the bandwagon?

13. XB Invitation

14. Telus https://www.youtube.com/watch?v=uyfcZytlvDw

15. Disney http://www.youtube.com/watch?v=S8kqevKMBeU

16. Nike Revolution http://www.youtube.com/watch?v=Z9v7KyZRhcU

17. Starbucks http://www.youtube.com/watch?v=0xAwKBywrEk

18. Bandwagon PSA • Look at the following class rules/guidelines: • Don’t talk when the teacher or another student has the floor. • Bring a water bottle to class. • Recycle your waste. • Organize your binder. • Be on time. • Don’t give out your locker combination. • Don’t draw on desks. • Don’t write in textbooks. • Create a public service announcement around one of the above rules/guidelines. PSAs, according to Wikipedia, “are intended to modify public attitudes by raising awareness about specific issues.  The most common topics of PSAs are health and safety.”  You may have seen PSAs on TV, billboards, or in magazines aimed at informing the public about an issue, such as smoking, bullying, or texting while driving. • In your comp. book, create a PSA mini-poster that uses the bandwagon technique regarding one of the above.