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ICP Latin America Spring 2012

Join Professor Russ Corsini in a consulting project for Luxia Lighting, a company specializing in unique eco-friendly lighting solutions. Conduct market research, define distribution channels, and explore expansion opportunities in Latin America.

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ICP Latin America Spring 2012

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  1. ICP Latin America Spring 2012 MD816-01 │ Professor Russ Corsini

  2. About Professor Russ Corsini • Retired from Deloitte as Operations Director for India; has also been CFO of an NYSE company and director of a NASDAQ company; serves on the boards of several non-profit organizations • Has had extensive international experience with Deloitte and the Gillette Company • Worked and lived with his family on assignment primarily in Argentina, Venezuela, and Central America • Fluent in Spanish • Led ICP Latin America teams in 2009 (Mexico), 2010 (Peru) and 2011 (Chile)

  3. Course Particulars • Class meets on Mondays, 5:30 – 7:00 p.m. in Fulton 310 • Work in two teams of 6 (12 students max) • Research and problem solving done at Boston College with use of e-mails, conference calls, and other media for regular client contact • Final deliverable: recommendation presentation to client in Santiago

  4. Company Background: Luxia Lighting • Founded in 2006 by a group of architects with master degrees in lighting from IED Milan • Provides eco-friendly lighting solutions that are totally unique, technically advanced and visually appealing • Focus to-date: project-based commercial assignments in Europe • Goal: to expand to retail and into the US market • Luxia Lighitng = innovation, high quality and sustainability, creating a lighting experience

  5. Luxia Lighting Products Clap Solar LampPortable solar-powered luminary simulates a butterfly to illuminate and decorate any indoor or outdoor space Cromos LampThis light is designed to improve mood and lifestyle through chromo-therapy Iselothis Solar LampOrganic approach to lighting – uses technology to take energy from the sun and illuminate a garden

  6. Consulting Project Assignment • Research and define themarkets and distribution channels specific to each of Luxiua Lighting’s product lines, using primary and secondary research • Research potentialdistribution partners for introducing Luxia Lighting products in the U.S.

  7. Travel to Santiago • Capital of Chile • Headquarters of Luxia Lighting • One of Latin America’s most vibrant and modern cities • Tour both colonial and modern Santiago with its fine shops, cafes, and restaurants • Meet with BC alumni and local business professionals

  8. Travel to Valparaiso & Vina del Mar • Travel west to the Pacific Coast • Tour the historic Port of Valparaiso • Bustling port since clipper ships had to cross the Straights of Magellan to reach China • Today, main port of Chile and a university town • Proceed to fabulous resort town of Vina del Mar • Overnight stay • Enjoy sights and ambiance of one of Latin America’s great resorts

  9. Scheduling and Costs • Scheduling • Class begins on January 23rd 2011 • Depart from Boston on Saturday, May 12th • Arrive in Boston on Saturday, May 19th • Costs • Approximately $3,000 per student • Group price covers airfare, airport transfers, company visits, sightseeing, hotel (double-occupancy), daily breakfast • No itinerary changes or use of frequent flier miles may be used

  10. Join the Team! • Applications due to: rcorsini@comcast.net • GRACIAS!

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