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Bisuness Sumary

May. 2008 WIZnet Inc. Bisuness Sumary. Contents Overview Core Technology Application Area What’s different? Market Value Chain Brand Marketing Status Roadmap Patents and Awards. I. Overview.

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Bisuness Sumary

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  1. May. 2008 WIZnet Inc Bisuness Sumary Contents Overview Core Technology Application Area What’s different? Market Value Chain Brand Marketing Status Roadmap Patents and Awards

  2. I. Overview WIZnet core technology, ‘TCP/IP Offload Platform’ is ASSP and silicon-proven IP for custom ASIC, which best fits OS-less device and is compatible with any Embedded OS. Also, its fully hardwired TCP/IP algorithm guarantees line speed by on-the-fly processing architecture that is independent of main processor. Moreover, it eliminated main processor’s overhead by offloading TCP/IP processing and hence enhances overall system performance especially in multimedia streaming applications. WIZnet hardwired TCP/IP chip has been adopted worldwide both in OS-less devices (esp. DVR, Remote Control) and OS-based (esp. STB, DTV). It provides higher performance and stability than any software internet connectivity solution. www.wiznet.co.kr

  3. II. Core Technology ioffload™ (make a host MCU free from internet processing)

  4. III. Application Area • ioffload™ • Solutions • Network Processor ICs • Internet Connectivity Modules

  5. IV.What’s different? WIZnet Internet Processor is ASSP typed general-use standard platform Customer base of ASSP evolves from monkey to Chimpanzee to Gorilla as each market in wide variety of applications get mature, while ASIC is likely to depend on a few market dominant gorilla at main street. Marketing strategy of ASSP is to build value chain with various solution providers and should execute brand marketing to keep sustainable competition priority in global market, while ASIC is likely to depend on ODM or OEM type to a few gorilla. • All success stories in Korean fabless venture come from ASIC field. • The reason why even big company like Samsung give up processor such as MCU business is that building value chain by clothing various application clothes takes too long time.

  6. IV. Sales & Marketing Plan V. Market Value Chain 100 SP(50 VAR and 50 Distributor) in 25 countries Hundreds of Prosumer • WIZnet has been securing the value chain with solution providers such as VAR and Distributors who create added value by clothing various application clothes on WIZnet Internet Processor. • WIZnet holds and will hold annually Design Contest as a part of global brand marketing. Prosumers secured through such event become loyal customers as well as innovative co-developers. Their blogs will originate word of mouth one by one and will build a cult community, which is new value chain in Web 2.0 area.

  7. VI. Brand Marketing Status 1. Annual International Design Contest (http://www.circuitcellar.com/wiznet) • WIZnet iEthernet, W5100 Design Contest 2007 with Circuit Cellar • Free Sample Requests: 2,100 cases from 65 contries • Project Registration: 156 cases • Projects of 12 Winners & 60 Distinctive Exellence:Release as Feature Article in Circuit Cellar (From Apr. 2008~)Display in WIZnet Booth of ESC SV (Apr. 15~17, 2008) 2. P2B (Prosumer to Blog) Marketing • 2,000 Contest Sample Database CRM • Prosumers’ meta blog portal & WIZnet Community site open (by Apr. 2008) 3. 3rd Party e-Market Place: WIZwiki.net • 30 Solution Providers’ (including some distributors with each own R&D part) items • 156 Prosumers’ items from Contest Project Registration casesex. Ben’s Hobby Corner: http://members.home.nl/bzijlstra/ 4. Advertisement: • July 2007 ~ : Circuit Cellar • April 2008 ~: Google Adwords world wide

  8. VII. Roadmap SoC (or SiP) with MCU and/or CODEC and also WIRELESSReusable IP typed general-use standard platform isa common base of SoC for various applications“Platformed by ioffload™” WIZnet Core High Performance H/W TCP/IP Process IPv6 Core H/W TCP/IP W5300 W6000 MCU Embedded Internet Processor 8 Bit 80Cxx Series MCU with e-Flash Memory SIP with MCU SoC with MCU and e-Flash 32 Bit ARM Embedded W7100 W7200 W7300 MultiMedia CODEC Embedded Internet Processor SIP with Multimedia CODEC SoC with Multimedia Platform W8100 W8300 Wi-Fi Internet Radio Module UWB for Home Networks Wireless Solution Wireless SoC Chip of H/W TCP/IP IP-USN Wireless Solution Module with S/W Stack WLAN1000 2007 2008 2009 2010 Module SoC SIP

  9. VIII. Patents & Awards

  10. www.wiznet.co.krwww.ewiznet.com

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