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How to Capitalize on Service-Oriented Architecture

How to Capitalize on Service-Oriented Architecture. Shelli Feigenbaum Product Marketing Leader, Nortel August 2006. By 2008, 50% of all enterprise software purchased will be Web services-enabled with a total market of approx. $169B Gartner Web Services Summit December 2005.

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How to Capitalize on Service-Oriented Architecture

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  1. How to Capitalize on Service-Oriented Architecture Shelli Feigenbaum Product Marketing Leader, Nortel August 2006

  2. By 2008, 50% of all enterprise software purchased will be Web services-enabled with a total market of approx. $169B Gartner Web Services Summit December 2005 Service Oriented Architecture (SOA) • SOA systems comprise loosely coupled, highly interoperable application services • Resources made available to applications in a standardized way • Attractive to enterprises: • Cross-platform • Highly reusable Find Deploy Bind Software vendors (IBM, Microsoft, Oracle and many others) are meeting the enterprise need for application interoperability and increased business agility

  3. Why is SOA important to you? • Increased Business agility via increased responsiveness of IT to the dynamic needs of the Business, under control of Business Policies • Increased Service velocity via increased reuse of existing Services and orders of magnitude larger Applications Developer Community building new Services • Reduced Time To Revenue due to human-centric delays inherent in many Business Processes • Business differentiation, individuality, uniqueness and innovation

  4. Carrier/EnterpriseConvergence Enterprise Public Network Service Provider Apps & Services SOA-style communications Bus Apps & Processes Service Provider SIP-based IMS Services SIP/SIMPLE Employees Federated systems Secure seamless roaming Private/Hybrid/Hosted Services Customers SIP and SOA-style communications across the extended Enterprise Partners Suppliers

  5. Example 1: Enhanced Employee Productivity Via Multimedia Conferencing Business Apps & Processes BUSINESS PLANE 3 • Chairperson visual controls • Multimedia conferencing including application sharing and side secure IM • Attendee and select recording for compliance Conferencing 2 Autonomic Systems Converged Networking Users 1 Chairperson

  6. Example 2: Enhanced Customer Service Via Expert Anywhere Business Apps & Processes BUSINESS PLANE S O A S E R V I C E S B U S 2 1 Public Network CC IVR 3 Customers • Customer self-serve via IVR • VXML links to business applications • Agent assistance invoked • Agent-requested assistance from non-CC functional expert Autonomic Systems Converged Networking Users 4

  7. Example 3: Enhanced Business Process Via Real-Time Decision Making BUSINESS PLANE Business Apps & Processes S O A S E R V I C E S B U S Public Network 2 Conferencing 3 User 1 • SCM application detects need for exception handling • Conference call scheduled based on resource availability on named and group basis • Multimedia conference call with information push and access to mobile user Autonomic Systems Converged Networking Users

  8. Example 4: Shorter Response Times for Field Support Enterprise Service Provider Apps & Services SOA-style communications 3 2 Bus Apps & Processes 4 Service Provider Network Field Employee Employees • Customer calls in trouble report to contact center • Trouble ticket system queries location of field support from SP • SP app tracks location of personnel close to customer • Closest available resource dispatched 1 Customer

  9. M a n a g e m e n t S e c u r i t y Completing the Picture: The Infrastructure Plane Business Apps & Processes Autonomic Operation Auto Discovery Network Optimization Servers Gateways Storage QoE Management Availability Management Dynamic Security Location Tracking Converged Networking Wired Wireless Optical IP unicast/multicast L4-7 Security Users Application-aware autonomic systems for reliability, security & performance without complexity

  10. For more information: Shelli Feigenbaum sfeige@nortel.com

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