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TEHAMA… quality, design, value. For those who appreciate attributes such as superior quality, cutting edge fabrics and silhouettes, luxury performance and natural beauty. Tehama is the ideal brand for a discerning company who desires a recognizable brand of quality clothing that reflects the same values as their organization.
The History Tehama has been a line of high end, performance based, golf apparel sold in primarily “green grass” accounts and golf specialty stores. The brand was founded in 1997 Nancy Haley and her partner Clint Eastwood.
Our Target Customers Michael and Jennifer are married, with two kids. They live in San Jose, CA in a townhouse community with all the amenities. Michael, 36 years old, middle manager at a computer services company. • Salary $76K Year • Drives a BMW 335i • Interests: Golf, sailing, beach volleyball. • Favorite Stores: Golfsmith, West Marine, Costco Jennifer, 34 year old director of human resources at a regional bank. • Salary $84K Year • Drives a Lexus Rx 350h hybrid SUV • Interests: Golf, photography and entertaining friends. • Favorite Stores: Macys, Target, Sur la Table.
The Future Begins Spring 2013Beautiful designs utilizing high tech performance fabrications while respecting our earth by using recycled synthetics and natural sustainable yarns where possible. Key Retail Price Points: * Mens Tops $50-75 * Mens Shorts $55-70 * Mens Pants $60-75 * Ladies Tops $50-60 * Ladies Shorts $60-75 * Ladies Fleece $65-80 Performance Attributes: * Moisture wicking * Stretch fabrications * Anti bacterial polyesters * Sun Protection * Anti roll collars * Skin 360®technology