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To aid in the recovery of Puerto Ricou2019s tourism industry after the devastation of Hurricane Maria, visionary business leader Brad Dean of Myrtle Beach achieved impressive results as CEO of Discover Puerto Rico. He worked to repair the reputation of the island by increasing brand awareness, delivering positive publicity, generating revenue, and creating a sales pipeline worth over $360 million.
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Education and Career After earning a BS in Accounting and Finance from the University of Illinois, Brad Dean of Myrtle Beach commenced his career as one of the most sought-after turnaround architects in modern industry.
International Business Leader International business leader Brad Dean of Myrtle Beach considers travel to be the most effective method of experiencing other cultures, serving as a powerful transformative force for changing people’s lives and shaping their communities.
Chief Executive Officer While serving as the Chief Executive Officer of Discover Puerto Rico, Brad Dean of Myrtle Beach guided Puerto Rico in completely transforming its significantly damaged tourism industry.
An Integral Agent Brad Dean of Myrtle Beach served as an integral agent of change in repairing Puerto Rico’s tourism industry. While working as CEO of Discover Puerto Rico, he implemented a revolutionary multi-faceted marketing strategy, expanding public relations and improving social media engagement. He generated over $250 million of positive publicity for the company within a period of only eighteen months.
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