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Unveiling the Power of Sex in Advertising

Welcome to the world where "Sex Sells" reigns supreme. Advertising has a rich history of shaping gender roles through the use of sex to sell anything from deodorant to coffins, from sandwiches to shoes. This strategy is evident in promoting products like diamonds, cameras, cars, and even chewing gum. Explore how sexual references are cleverly integrated into ads for a wide array of products, including coffee, vacuum cleaners, and more. Delve into the realm of advertising where sex is a potent tool to capture attention and drive consumer behavior. Click to discover more about this intriguing phenomenon.

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Unveiling the Power of Sex in Advertising

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Presentation Transcript

  1. Welcome to “Sex Sells”

  2. Advertising has a long history of defining gender roles . . .

  3. Sex is used to sell all sorts of products . . .

  4. deodorant

  5. diamonds

  6. cameras . . .

  7. cars

  8. coffins . . .

  9. sandwiches

  10. vodka . . .

  11. bratwursts

  12. chewing gum . . .

  13. shoes

  14. toilet paper

  15. coffee

  16. vacuum cleaners

  17. the Dairy Council . . .

  18. soap

  19. water

  20. hair dye

  21. cell phones

  22. video recorders

  23. bread

  24. gasoline

  25. pickles

  26. ketchup

  27. lactating mother nipple cream

  28. calculators

  29. beauty salons

  30. rental car companies

  31. dentists

  32. home heating

  33. sexual references are used explicitly in public service ads

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