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Tyler Heidecker Rodney Hofstad SergeyVasyaev Mina Sumaadii. Overview. History Competitors Industry SWOT Analysis Recommendations. History. founded1865 by Knut Fredrik Idestam Finland DX200 GSM. Worldwide cell phone market. Statistics. Nokia “ Connecting People”.
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Tyler Heidecker Rodney Hofstad SergeyVasyaev Mina Sumaadii
Overview • History • Competitors • Industry • SWOT Analysis • Recommendations
History • founded1865 by Knut Fredrik Idestam • Finland • DX200 • GSM
Business segments • connected home solutions; • government and enterprise mobility solutions; • mobile devices; • networks
Industry • Wireless Telecommunications Industry • 4G Mobile Devices −Features of the new generation phones −iPhone
website • http://www.nokia.com/
SWOT Analysis • Strengths • 33% market share • Are split into 4 divisions • Strong product development • • Weaknesses • − Camera phones • − Adapting to new ideas
SWOT Analysis cont’d… • Opportunities • Expanding • Asia Pacific Region • • Threats • −i-Phone • −Small Asian companies
Recommendations • Short Term • Compete against the i-Phone • Expanding their product in foreign countries
Recommendations cont’d… • Long-Term • Stay at the top • Focus on strengthening all four divisions of company