1 / 21

Jacob Ortega-Gingrich Advisor: Ron Buckmire

Jacob Ortega-Gingrich Advisor: Ron Buckmire. Film Franchises and the Edwards-Buckmire Model: An Examination of the Financial Performance of Movie Sequels. Objectives. Two Parts of Project

bradye
Download Presentation

Jacob Ortega-Gingrich Advisor: Ron Buckmire

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Jacob Ortega-Gingrich Advisor: Ron Buckmire Film Franchises and the Edwards-Buckmire Model:An Examination of the Financial Performance of Movie Sequels

  2. Objectives • Two Parts of Project • Confirm that Edwards-Buckmire Model in its current unmodified state is is capable of modeling the post-release behavior of sequels with the same degree of accuracy as with original non-sequels. • Examine how observed trends between the performance of sequels and their parent films can allow for better a priori prediction of the behavior of hypothetical future sequels

  3. Edwards-Buckmire Model

  4. Typical Solution Curves

  5. Comparing the accuracy of EBM in modeling sequels and non-sequels Part I: EBM and Sequels

  6. Non-sequel Film

  7. Non-Sequels

  8. Sequel

  9. Sequels

  10. How observed trends between the performance of parent and sequel films can allow for improved a priori prediction of the behavior of sequel films Part II: Predicting the behavior of Sequels

  11. Edwards-Buckmire Model

  12. Awareness and A0 W: awareness level of the film A0:initial value of A b: film-specific parameter

  13. 2005 non-sequels

  14. b values in parent-sequel pairs

  15. b in sequel-parent pairs

  16. b and time lag

  17. b and reception of parent

  18. b and reception of sequel

  19. b and cast continuity

  20. Project Summary • Confirmation that EBM models sequels with a similar degree of accuracy as non-sequels • confirms that post-release behavior of sequels is identical to that of original non-sequels • Method of a priori approximation of a sequel's behavior • relationship between A(0) and W • A(0) can be estimated for a sequel using the value of b from the parent film.

  21. References • Edwards, David A., and Ron Buckmire. "A differential equation model of North American cinematic box-office dynamics." IMA Journal of Management Mathematics. 12. (2001): 41-74. Print. • Hennig-Thurau, Thorsten, Mark B. Houston, and Torsten Heitjans. "Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures." Journal of Marketing. 73. (2009): 167-183. Print. • Data Taken From: • Box-office Mojo (www.boxofficemojo.com): all weekly and final financial figures • Rotten Tomatoes (www.rottentomatoes.com): H% figures • Numerical solutions to the EBM generated using Wolfram Mathematica 7

More Related