The Importance of Establishing a Brand Maintaining Consumer Relationships in a Competitive Era

1. Brand Building: How to Establish Brand Credibility and Authenticity? Do you know someone who doesn’t trust a brand but purchases and uses their product/service regularly? People like these are rare, but this rarity does not indicate value. Instead, it states the importance of brand trust for successful conversions. It is also right to say that customers often turn to competitors when they lose trust in any business/brand. So, how do businesses establish and maintain consumer relationships in this competitive era? It is not just a question but one of the toughest and biggest challenges for businesses/brands today. Customer trust is valuable Brand trust refers to customers’ loyalty and respect towards a certain brand. It measures how much your customers believe in your business and think you can live up to its promises and expectations. On the contrary, when a customer loses trust, they don’t tend to use a product/service of the same brand again. Instead, the search for competitors and alternatives begins. The loss of trust can directly impact the business/brand’s market share. Strategies you can follow to build or regain brand trust We know and understand that every brand and business is different, so businesses consult a branding agency in Ahmedabad for appropriate strategies. However, there are some common strategies you should know. They are:

2. Communication should be transparent Transparent communication is the key to establishing trust between customers and brands. It is common for businesses to make mistakes and work continuously on improving in particular areas. Moreover, they should be open about their policies, customer support, and dispute resolution as it gives users the confidence to purchase and experiment with the brands/businesses without worrying about monetary loss or quality. Use user-generated content and social proof Customers today doubt brand messages more than ever before. They have grown smart and know marketing departments can lie about their services and products. Therefore, social proofs like customer reviews and testimonials are crucial in establishing brand authenticity. Moreover, user-generated content like YouTube or Instagram product reviews will also contribute to establishing the brand’s trust. Engage in influencer marketing Influencer marketing has become one of today’s most powerful marketing tools. It allows brands to collaborate with credible influencers like brand credibility. Excellent influencer marketing by agencies like Brand Board Media allows businesses to reach a new set of audiences with the help of the influencer’s followers. This type of marketing is often collaborative and often benefits both parties. Make the best use of content marketing By leveraging content marketing, businesses and brands can share information and expertise through white books, blog posts, and more publications. Generally, the shared content provides relevant, valuable, and educational information that does not feature a sales message. Upon benefiting from the information they have, customers will connect the content with the brand, ultimately strengthening their trust and relationship with the brand. Wrapping up! The amount of trust customers have in a brand is directly dependent on the brand’s authenticity and credibility. Customers tend to judge business promises and actions relevant to the message, influencing brand trust. Businesses/brands shouldn’t risk their trust, and the best way to maintain and increase customers’ trust is to hire a prominent creative branding agency in India,like Brand Board Media. Source: https://medium.com/@brandboardmedia/brand-building-how-to-establish-brand- credibility-and-authenticity-ad3c2a5f857f