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Digital Media: The New Face of Sales and Promotions Dave Hendricks

Digital Media: The New Face of Sales and Promotions Dave Hendricks Executive Vice President, Strategy and Planning Datran Media. What you’ll learn today:. A primer on the important players and trends in Interactive Marketing

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Digital Media: The New Face of Sales and Promotions Dave Hendricks

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  1. Digital Media: The New Face of Sales and Promotions Dave Hendricks Executive Vice President, Strategy and Planning Datran Media

  2. What you’ll learn today: • A primer on the important players and trends in Interactive Marketing • Walk away with practical issues you must consider to create effective digital marketing. • Understand the available products in both hardware and the new emerging software category. • How to reach new customers in the digital sales and marketing era. • What the heck this twitter thing is all about

  3. What’s happening to the human race?

  4. We are turning into a universal nerd culture

  5. …And while we used to hide ourselves and our passions in the basement

  6. …we’ve recently decided to go public…and mobile!

  7. Culture is now mobile, and we take our gadgets with us

  8. The Direct Marketing Universe has completely Changed

  9. And the wish book of 15 years ago..

  10. Has been replaced by today’s instant gratification of the Web

  11. eCommerce was only the beginning • Early ecommerce was ‘brochureware’ • Established retailers started online versions of brick and mortar stores • Marketing followed similar techniques from olden days (email replaced catalogs)

  12. In 1996 things started getting interesting: • Laying the foundation for interactive marketing • 1995: Yahoo (Portal) • 1996: DoubleClick (display) • 1998: Google (search) • 2001: Datran Media (Acquisition email)

  13. Web 2.0: • Laying the foundation for interactive marketing • 2002: Friendster (Social Network) • 2003: RightMedia (ad network/exchange) • 2003: MySpace (Social) • 2003: Delicious • 2004: Facebook (Social Network) • 2004: Digg (Social News) • 2006: Twitter (micro-blogging)

  14. Some other notables: • Laying the foundation for interactive marketing • 1995: Craigslist (Classifieds) • 2000: Daily Candy (Fashion Community) • 2003: LinkedIn (networking) • 2003: Skype (communications)

  15. Future Market is Mobile and SOCIAL

  16. Future Market is Mobile and SOCIAL Analysts predict that the worldwide mobile advertising market will explode from $700 million in 2008 to $7.2 billion by 2012

  17. Consumers are driving the shift – not marketers • Handset purchases outpacing PCs • More powerful processors • High Quality (not HD yet) graphics • Portable Storage Media • Photos • Music • Sharing

  18. How Marketers can ride this wave • Carefully • Make it easy to find your brand • Allow users to interact • Set it free • Bookmark it • Comment it • Socialize it

  19. Social Media - Facebook • Facebook • Fan Pages – Zappos, Nickelodeon, Tide • Feed – NYT, Wall Street Journal • Display Ads – Paramount Pictures • Applications – 10,000 • Mobile – Blackberry and iPhone • Resource: www.insidefacebook.com

  20. Facebook – Lifestyle Marketing

  21. Facebook – Mobile Marketing

  22. Social Media - MySpace • MySpace • Fan Pages • Feeds • Email • Great for musicians and artists • Open platform for creation • Skewing older now (Lionel Richie) • Resource: http://www.nickjag.com/marketing

  23. Social Media - MySpace

  24. Digital Marketing Hardware Platforms

  25. PC iPhone Palm Pre Sony PS3

  26. There are currently 50,000 apps available for the Apple iPhone, as compared to: • 4,900 Google (GOOG) Android apps • 1,088 Nokia (NOK) Ovi Store apps • 1,030 Research in Motion (RIMM) BlackBerry apps, and • 18 apps

  27. Reaching consumers using the new tools • Embrace Social Media • Build a community • Let your customers interact with, criticize • Monitor your brand online • Act quickly for good, against bad

  28. 2009 ‘Apptervising’ Case Study: Burger King’s Whopper Sacrifice Campaign

  29. Case Study :Karmaloop.com Partying with their customers

  30. See Other Fun Applications Please be advised that Monk-e-mails created are not private messages and can be viewed and played by others on the internet. Under no circumstances will CareerBuilder be liable in any way for any content provided by a user in any Monk-e-mails, including, but not limited to any errors or omissions in such content, or any loss or damage of any kind incurred as a result of the review and/or use of such content. For more information regarding your privacy, please access the following link, Privacy. Web App Case Study:

  31. Case Study: More than 200 employees twittering including CEO! Twitter costs $0 to use. Leverage the Culture!

  32. Zappos has over 700k followers on Twitter

  33. Blog Case Study: Wine Library TV http://tv.winelibrary.com/

  34. Over 650 episodes • Including Celebrity visits • Drives to Review Sites • Purchase option • Share with friends • Follow on Twitter

  35. Dave@datranmedia.com

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