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XS Event Sales

XS Event Sales. By: Vishaal Pandya. Why XS?. $150 Million Dollars in Sales Over 7 Million Cases Sold Over 84 Million Cans Sold Number 1 Privately Sold Energy Drink Number 1 Energy Drink Sold On-Line Easier to sell than SA8!!. XS Product Lines. Blast! Mixers Cans & Shots.

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XS Event Sales

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  1. XS Event Sales By: Vishaal Pandya

  2. Why XS? • $150 Million Dollars in Sales • Over 7 Million Cases Sold • Over 84 Million Cans Sold • Number 1 Privately Sold Energy Drink • Number 1 Energy Drink Sold On-Line • Easier to sell than SA8!!

  3. XS Product Lines • Blast! Mixers • Cans & Shots

  4. Open & Closed Events Open Events - XS Energy Drink (IBO), Other Vendors & The Event - Most Patrons are there for “Fun on the Town” - Sell 2-10% of the Total Attendees Closed Events - XS Energy Drink (IBO),Venue& The Event - Most Patrons are there for a “Specific Reason” - Sell 25-50% of the Total Attendees

  5. XS Event Sale Location Ideas • High School Sports (Closed) • Health Clubs/Gyms (Closed) • Organized Sporting Events (Open) • Town / Street Fairs (Open) • Church Events (Basket?) • Extreme Sporting (Open) • Tree Climbing Competition (???)

  6. Matching XS to Venues/Events Examples • School -Opportunity for Smoothie Sales, Can Sales, Case Sales and Referrals • Town / Street Fair -Opportunity for Single Can Sales, Case Sales and Referrals • Bar / Lounge -Opportunity for Blast Mixer Sales and Referrals (B2B)

  7. Approval Rules of Conduct 4.3.3 Event Sales • - Login • Search “Event Application” • Download • Print • Fax in request form 30 days • prior to your XS Event

  8. Booking the Event • Speak with the Event Coordinator (Person in charge of running the event) • Get exact details of the day(Schedule of events). • Is there a Vendor Fee or Kick Back/Donation? • Exclusivity of Event(Are you the only Energy Drink Vendor?) • Approximate number of attendees? • Booth/Tent Location

  9. XS Gear Essentials - 10 x10 Tent, 6ft/8ft Tables, XS Table Cloths - XS Coolers and XS Banners - XS Sport/XS Signature Marketing Material - Raffle Cards/Comparison Charts/Flyers - XSPress Delivery forms - XS Apparel (Shirts & Hats)

  10. Event Sales Setup Guidelines • Arrive approximately an hour before to set up • Use storage bins and carrying containers for ease of use • Be sure you have access to electricity and water(if needed) • Display marketing material & products just like a storefront • Make your Booth big, bright & professional • Select a location with heavy foot traffic and high visibility

  11. “Marketing Maze Concept” • Marketing • Order / Purchase • Pick Up / Follow Up

  12. Active MarketingDon’t just stand there, do something! Asking “Yes” or “No” questions could lead to a “No” • What flavor can I get for you? • Have you ever heard of a ‘HEALTHY’ Energy Drink? • Do you want 1 or 2? • Did you get your free sample yet? • Have you ever heard of XS? TIP: Be friendly, smile and lead people to your booth.

  13. Follow Up / Pickup • Build Rapport • Ask friendly questions about the event. • Say, “By the way I’m ‘_____’ and shake some hands. • Smile and nod in agreement as they chat with you. • Get Referrals • Offer them to enter the “Free Raffle” while they Wait. • (Jot down any notes on the back of the Ticket; like, their Favorite flavor.) • - Let them know you’ll be following up with them • in a couple of days.

  14. Team Work • Preliminary Meeting couple of Days Before Event • Each Team Member should have a Responsibility • Everyone must be Prepared with Product Knowledge • All Team Members must know Pricing and Team Goals (Sales Goals & Product Movement)

  15. A Business PerspectiveTreat It Like a Business • Cost Low…Profits High! • Don’t spend money; invest it! • Quality Ingredients; but go to the source. • Preparation of Ingredients. • Identify your “Magic Number” for making pure profit.

  16. RecipesTHAT MAKE PROFIT!!! • Man-Go-Nana-Madness • Electric Lemon Mixer: 1/2 oz • Vanilla Ice Cream: 1/2 Cup • Lemon Lime Soda: 3 oz • Med Banana: 1/2 • Frozen Strawberry: 1/4 Cup • Mango Concentrate: 1/4 Cup • Ice: 1 Cup • Soo-Berrry-Good • Cran-Grape Mixer: 1/2 oz • Vanilla Ice Cream: 1/2 Cup • Lemon Lime Soda: 3 oz • Med Banana: 1/2 • Frozen Strawberry: 1/4 Cup • Ice: 1 Cup WHOLESALE COST $1.00 RETAIL COST $4.00 $3.50 WHOLESALE COST $1.00 RETAIL COST $4.00 $3.50

  17. $4.00 - $1.00 = $3.00 $3.00 X 1000 = $3000 $3.00 X 2000 = $6,000 Smoothie Math

  18. By: Vishaal Pandya

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