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Kickstart Your Social Media Marketing. Presented By: Jordan Hatch. It’s easy to say what…. It’s difficult to say how. The 15 Minute Plan. Is Your Market Using Social Media?. The data says “Probably” but how can you find out?.
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Kickstart Your Social Media Marketing Presented By: Jordan Hatch
It’s easy to say what… It’s difficult to say how.
Is Your Market Using Social Media? The data says “Probably” but how can you find out? Source: Pew Research Center’s Internet & American Life Project surveys: Feb 2005, Aug 2006, May 2008, April 2009, May 2010, May 2011
Awesome Search Tools • Filter based on location, age, sex, likes, education • Gives you a rough estimate of how many people on Facebook meet that criteria Facebook.com/ads
Awesome Search Tools • Search for keywords and hash tags in conversations • Enables you to see if there is anyone talking about your industry online Twitter.com/search
Creates original content to share • Blogs, Tweets, Status updates, pictures, infographics, and Pins • Tons of content • Hard to keep up with it all • Not concerned with responding
Shares other people’s content • Follow the great Producers • Not considered an expert • Viewed as a clearinghouse for good content The Parrot
Uses social media to resolve issues • Want others to know about bad experiences they’ve had • Viewed as a nuisance by the brand • Viewed as a victim by other onlookers • An advocate for the consumer The Antagonist
Views content, clicks links, watches videos, etc. • Rarely shares content with others unless it’s really good • Hard to grow their network • Follows lots of people but rarely has followers
Everyone knows what’s going on with them • They share everything and respond to everything • Conversation starters • Easy to tune out when the same story is told over and over
Loves seeing others succeed • Posts inspirational messages • Pump everyone up for everything • Looses it’s impact because it’s done so much • Gets followers but looses them quickly
S. M. M. P. D. Social Media Multiple Personality Disorder You need to adopt the good elements from ALL of the characterswhile avoiding the bad elements
3 C’s Of Social Media • Community - growing your social media reach by getting followers • Content – putting stuff out there that gets seen and responded to • Conversations – having a 2-way dialog with others
The First 5 Minutes - Community Image credit: absolutevisit.com
Leverage Your Existing List Social Sharing Snippet
Leverage Your Existing List Social Sharing Layout
Create A Facebook Ad • Filter based on location, age, sex, likes, education • Gives you a rough estimate of how many people on Facebook meet that criteria Facebook.com/ads
Follow, Comment and Respond to Industry Leaders • Twitter Searchwww.twitter.com/search • Add a panel with HootSuitewww.hootsuite.com • Find industry leaders on Kloutwww.klout.com
The Second 5 Minutes - Conversations All good conversations require 3 things: • Speaker • Message • Listener
Engage In Conversations That Are Already Happening www.hootsuite.com
Be Transparent and Responsive The Antagonist
The Third 5 Minutes - Content Content is king! Needs to be: • Engaging • Shareable • Worthy of comments
O. P. C.(Other People’s Content) www.google.com/alerts
Write a Blog Post • Take your 5 minutes and write 1 paragraph of a blog post. • Do this 3 times a week to create your weekly blog post • Hire an outsourced copywriter from WriterAccess.com • Take their content and make it your own
Fiverr.com All kinds of services for just $5 • Video testimonials • Infographic templates • Tweets and Re-Tweets • Voice recordings • Graphics • Videos
