Industrial Design Matthew Kressy Rhode Island School of Design Designturn Inc.

1. Industrial Design Matthew Kressy Rhode Island School of Design Designturn Inc.

2. What is Industrial Design? • Mission: Enhance the user’s experience – Form / Aesthetics – Simplified Functionality – Improved Human Factors – Spirit -wow factor, novel, cool, hip, etc. • ID the discipline v. ID the service

3. Examples A

4. Examples B

5. Examples C

6. Examples D

7. Examples E Medical equipment

8. Discussion Questions • How do the examples express the ID mission? • How does the ID process differ for some of these products?

9. The Industrial Design Process Market Existing Products End User Human Factors Interdisciplinary Concept Sketches Concept Models Renderings Contral Drawings Models Research Concept Development Design Development

10. Research -Market • Demographics – Who uses it – Who buys it • Social and cultural factors – Barbies or Harleys • Aesthetic parameters – Current vocabulary – Trends • Applicable technologies • Environmental factors – Responsible materials – DFR Market Existing Products End User Human Factors Interdisciplinary Concept Sketches Concept Models Renderings Contral Drawings Models Research Concept Development Design Development

11. Research -Existing Products • Reverse engineering – Aesthetics – Functional behaviors – Mechanical features – Materials – Manufacturing processes • Product positioning – Features and pricing Market Existing Products End User Human Factors Interdisciplinary Concept Sketches Concept Models Renderings Contral Drawings Models Research Concept Development Design Development

12. Research -End User • Environment – Physical – Psychological • Observation of Use – Features actually used and their hierarchy – Misuse – Time-motion study Market Existing Products End User Human Factors Interdisciplinary Concept Sketches Concept Models Renderings Contral Drawings Models Research Concept Development Design Development

13. Research -Human Factors • Ergonomics – Physical interface – GUI – Tactile feedback • Intuitive Use – Form communicates function – Product graphics – Icons and visual consistencies Market Existing Products End User Human Factors Interdisciplinary Concept Sketches Concept Models Renderings Contral Drawings Models Research Concept Development Design Development

14. Research -Interdisciplinary Integration • Mechanical requirements – Product architecture – Component envelopes • Electrical requirements – RF or EMR constraints – Thermal constraints • Manufacturing requirements – Cost – Preferred processes Market Existing Products End User Human Factors Interdisciplinary Concept Sketches Concept Models Renderings Contral Drawings Models Research Concept Development Design Development

15. Concept Development –Sketches • Benefits – Fast and iterative – Synthesize the research – Functional and aesthetic conceptualization • Techniques – Pen, marker, colored pencil – Trace, white paper, newsprint Market Existing Products End User Human Factors Interdisciplinary Concept Sketches Concept Models Renderings Contral Drawings Models Research Concept Development Design Development

16. Concept Development -Models • Benefits – Fast and iterative – Ergonomic evaluation – Form evaluation • Techniques – Foamboard insulation, Foamcore – Found objects, existing parts – Pine strapping, bricks – Hot glue, double stick tape, sheet rock screws Market Existing Products End User Human Factors Interdisciplinary Concept Sketches Concept Models Renderings Contral Drawings Models Research Concept Development Design Development

17. Concept Development -Renderings • Benefits – Styling subtleties – Product Graphics – Can be used as a sales tool and in focus groups • Techniques – Markers and bond – Colored pencil – 2D illustration programs – 3D rendering programs Market Existing Products End User Human Factors Interdisciplinary Concept Sketches Concept Models Renderings Contral Drawings Models Research Concept Development Design Development

18. Design Development -Control Drawings • Benefits – Communicates ID downstream • Techniques – Classic drafting tools – Dimensioned 2D computer drawings – 3D files -IGS, STL Market Existing Products End User Human Factors Interdisciplinary Concept Sketches Concept Models Renderings Contral Drawings Models Research Concept Development Design Development

19. Design Development -Hard Models • Benefits – Represents final aesthetic and function – Not necessarily a prototype • Techniques – Hand tools – Machine tools – Rapid prototyping processes – Spray paint – Dry transfers Market Existing Products End User Human Factors Interdisciplinary Concept Sketches Concept Models Renderings Contral Drawings Models Research Concept Development Design Development

20. Projects • Decent amount concept iterating – 15 Concept Sketches – 3+ Concept Models (Foam,cardboard, etc.) – 1+ Renderings • ID content in the final design