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coldwellbankerworks The National Brand In tra net Site

coldwellbankerworks.com The National Brand In tra net Site. Logging In. Tip: The system uses your Email address as the default username. You pick your own password. Navigation Tips. Mouse over feature lets you view sub-categories without clicking.

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coldwellbankerworks The National Brand In tra net Site

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  1. coldwellbankerworks.comThe National Brand Intranet Site

  2. Logging In Tip: The system uses your Email address as the default username. You pick your own password

  3. Navigation Tips Mouse over feature lets you view sub-categories without clicking Use “Quick Links” to navigate to third party sites and “My Favorites” to get to you most frequently used pages

  4. New Home Page Improved search Anticipates what you are looking for Most popular content is made easy to access in one click Access the brand on social media

  5. 5 1 2 4 3 Page Features • 1. Print • 2. Email • 3. Add to Favorites • 4. Set Alerts • 5. Text Size

  6. Manage Your Profile Pages

  7. Building Your Profile Page and Website

  8. Sales Associate Profile Pages

  9. Sales Associate Profile Pages

  10. Sales Associate Personal Websites

  11. Creating Your Site

  12. Creating a Personal Website • Login to Coldwell Banker Works • Under Manage My Business/My Tools you will find the link for Personal Websites • You will have two options: • Edit Settings, or • Launch Website Builder Only visible if you have an active Profile Page

  13. Edit Your Website Settings • Enter a personal URL that you have purchased or customize your web address provided • Enter page titles, keywords, and page descriptions for your content pages to help your site be more accessible to search engines. For help on this, search for “SEO” within Coldwell Banker Works to get tips on how to make your site optimized for search engines • If you plan on using a website traffic system, like Google Analytics, you can enter that code here so you can track how many visits your website is getting • Click “Save Changes” http://www.coldwellbanker.com/local/janesmith

  14. Customize Your Personal Website Content • Areas marked with “Edit” are customizable information – click the “Edit” box to update that information • Add custom pages • If activated, AgentSpace • blog it will automatically • be featured on your site • Change your background image, navigation, or add links to some local websites Add your personal message here! Hello! Welcome to my new website.

  15. Agent Space, aka “Blogs”

  16. Presentations and Statistics • Standard Seller Services PresentationPost Listing Presentation • Statistics including Quotables and coldwellbanker.com Traffic • Supplemental presentations pages with FSBO and other stats • Buyer Services Presentation

  17. Presentations PowerPoint Version

  18. Presentations Post Listing Presentation

  19. Presentations Buyer Presentation

  20. Presentations Previews Presentation

  21. eMarketing • FREE electronic postcards and newsletters • Access from “Quick Links” • Import contacts from other products such as Top Producer and Outlook • Articles library provides instant content for newsletters • Import featured properties for “Just Listed/Sold” cards directly from coldwellbanker.com • Download the step-by-step tutorial

  22. Logo Library

  23. Image Library

  24. Ad Library

  25. Social Networking

  26. Social networking sites • create online profiles • share photos, video, and audio, links • send private message and instant message • learn more about people and organizations • join groups and gain fans

  27. Twitter (Microblogging) - @coldwellbnkr • promote site/content • share timely information • share market information • spread useful links • personify your brand • build credibility and influence • follow competitors

  28. Now available on coldwellbankerworks.com: Becoming Social…the Brand’s whitepaper on how to get involved in social media http://www.flickr.com/photos/coldwellbnkr/3598852360/

  29. 2010 Marketing

  30. Tax Credit Promotion • USA TODAY, January 15 • Customizable version available

  31. 2010 National Advertising • Two Commercials, Featuring: • OnLocation video listings • JD Powers award • What YOU Can Do to Get Ready: • Purchase agent or office profile page on coldwellbanker.com • Create your agent personal promotion video • Create video listings • Create office promotion video • Upload through coldwellbankerworks.com tool

  32. Winter Games • February: • Coldwell Banker® will take part in a month-long sponsorship of SNOW House at the 2010 Winter Games. • At SNOW House, we will showcase listings using the Microsoft Surface, as well as promote Previews luxury listings in ski destinations across the globe. • Look for our 2-page spread in SNOW magazine February issue.

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