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Social Marketing Company

Social Marketing Company. Presentation on the Family Planning Web Portal. Social Marketing Company slide # 1. Background. SMC developed this health website in Bangla considering the need for important health related information of the people of Bangladesh.

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Social Marketing Company

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  1. Social Marketing Company Presentation on the Family Planning Web Portal Social Marketing Company slide # 1

  2. Background • SMC developed this health website in Bangla considering the need for important health related information of the people of Bangladesh. • This website includes the information of family planning, maternal & child health, adolescent & reproductive health, HIV & sexual diseases, gender issues & women abuse and nutrition & health etc Social Marketing Company slide # 2

  3. Steps followed on the Project • Following major steps were followed for developing FP web-portal- • TAC formation • Design the web-portal. • Content, Videos & Pictures collection & selection. • Develop the web-portal. • 1st pre-test (With the support of BKMI). • Incorporate all the feedbacks from 1st pre-test. • 2nd pre-test (With the support of BKMI) outside • Dhaka. • Incorporate all the feedbacks from 2nd pre-test. • Publish the refine & stable site. Stakeholders: USAID, DGFP, PSTC, BRAC, FPAB, BCCP, NHSDP, ICDDR’B, EngenderHealth, MSB, UNFPA, MoYS, MOWCA, MoFP Social Marketing Company slide # 3

  4. Objective of the portal • Attract and educate people about all aspects of FP/RH using reliable, accurate and up-to-date information in Bangla • Provide the FP/RH in formats and styles that is attractive to a wide variety of audiences, including adolescents, youth, newlyweds etc through health service centers of various organizations where audience may obtain FP services from a variety of sources • Populate the portal with all of the short videos, TV and radio spots, TV dramas, posters, brochures, and etc. from the past years developed and used by the MoHFW, Development Partners, Implementing Partners, and other groups. Social Marketing Company slide # 4

  5. Users Visit Status URL:http://healthtalkbd.org/ Social Marketing Company slide # 5

  6. Thank you! Social Marketing Company slide # 6

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