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Five ways to choose a more profitable freelance copywriting niche.

Five ways to choose a more profitable freelance copywriting niche. Yes, you should be a specialist, and not a generalist. First, understand the elements of the most profitable niches. Is it free from the crowd? Are these companies easy to reach? Is there money there? Will I enjoy the work?.

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Five ways to choose a more profitable freelance copywriting niche.

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  1. Five ways to choose a more profitable freelance copywriting niche.

  2. Yes, you should be a specialist, and not a generalist.

  3. First, understand the elements of the most profitable niches. • Is it free from the crowd? • Are these companies easy to reach? • Is there money there? • Will I enjoy the work?

  4. Strategy #1 Niche by industry sector.

  5. A sector is narrow, not broad. • The ‘financial industry’ is not a niche. • ‘Natural health’ is not a niche. • Companies selling to the general aviation industry is a niche. • Software companies selling to small banks is a niche.

  6. Strategy #2 Niche by medium or writing expertise.

  7. I write white papers and case studies. • I write e-newsletters. • I write website content. • I write catalog copy. • I write online sales pages. • I’m an online conversion specialist.

  8. Strategy #3 Niche by using the paired approach.

  9. I write case studies for the automotive industry. • I write emails and e-newsletters for the consumer electronics industry. • I am a conversion rate specialist for the online retail industry.

  10. Strategy #4 Niche by specialty service.

  11. The 24-Hour Copywriter (For those super urgent jobs) • Multilingual Copywriting (English, Spanish and French, for instance) • Y-Gen Copywriting (We know the 16-24 age group)

  12. Web-Ready-Copy (Copy plus design plus code) • Fixed-Price Copy (We stand by our price list. No surprises.) • Fast Content Writing (Fast content creation for web sites)

  13. Strategy #5 Niche by lifestyle.

  14. The Organic Copywriter • The Night Life Copywriter • The Rugged Outdoor Copywriter

  15. Other considerations. • Deep experience in your niche certainly helps. • It is easier to stick to just one niche. • You have to be a constant marketer.

  16. * The One Thing* Position and market yourself in a way that makes you the clear choice, and maximizes your value.

  17. And remember to assess every niche option... • Is it free from the crowd? • Are these companies easy to reach? • Is there money there? • Will I enjoy the work?

  18. Thank you for listening. nickusborne.com

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